Philip Houska Zochitika zenizeni zikupitilira kukula. Mayina akuluakulu aukadaulo akuyesera kuti alowe mu gawoli momwe angathere, ndipo zambiri zaposachedwa zimatsimikizira izi. Apple komabe amakhala chete ndipo sikugwirabe ntchito ndi teknoloji yomwe ikubwerayi, osati poyera. Komabe, kusaina kwake kwaposachedwa ku Cupertino kukuwonetsa kuti zinthu zitha kusintha posachedwa.
Malinga ndi lipoti Financial Times apulo wolembedwa ntchito katswiri wotsogola pankhani ya zenizeni zenizeni, yemwe ndi Doug Bowman, yemwe, mwa zina, ndiye mlembi wa buku la 3D lotchedwa "3D User Interface: Theory and Practice". Amabwera ku Apple kuchokera ku udindo wa pulofesa ku yunivesite ya Virginia Tech, kumene luso lake silinali la sayansi ya makompyuta, komanso gawo la kuyanjana kwa anthu ndi makompyuta.
Doug Bowman wakhala akugwira ntchito ku yunivesite kuyambira 1999 ndipo panthawiyi adasindikiza zolemba zambiri zosangalatsa zokhudzana ndi zenizeni zenizeni komanso dziko la 3D lonse. Chifukwa chake siwongobwera kumene m'gawoli ndipo kutengera kuyambiranso kwake, munthu amatha kuwona zambiri zomwe Apple angasangalale nazo pokhudzana ndi gawo la VR. Monga tafotokozera kale, kupatulapo zenizeni zenizeni, amakhalanso ndi mawonekedwe ogwiritsira ntchito malo, malo enieni, zenizeni zowonjezera komanso kugwirizana pakati pa kumvetsetsa kwaumunthu ndi makompyuta.
Zidzakhala zopindulitsa kwa Apple, koma ngakhale izi, wopanga zinthu za apulo ayenera kusonyeza mphamvu zambiri kuti asatengere osati Google ndi Oculus, komanso Samsung, HTC ndi Sony. Palibe chopangidwa ndi zenizeni zenizeni chomwe chikuwoneka mu mbiri yake pano, koma zoyeserera ndi zoyeserera ndi kanema wa 360-degree zikuwonekera, kuwonetsa kuti china chake chili m'ma lab a Apple.
