Ondrej Holzman Ntchito yotsatsira nyimbo Apple Music yakhala ikugwira ntchito kwa mwezi umodzi ndipo mpaka pano ogwiritsa ntchito miliyoni 11 aganiza zoyesa. Manambala oyamba ovomerezeka amachokera ku Apple Music Eddy Cue. Ku Cupertino, amakhutira kwambiri ndi manambala mpaka pano.
"Ndife okondwa ndi manambala mpaka pano," adawulula ovomereza USA Today Eddy Cue, wamkulu wachiwiri kwa purezidenti wa mapulogalamu ndi ntchito za intaneti, kuphatikiza Apple Music. Cue adawululanso kuti ogwiritsa ntchito pafupifupi mamiliyoni awiri adasankha dongosolo labanja lopindulitsa kwambiri, pomwe achibale asanu ndi mmodzi amatha kumvera nyimbo ndi korona 245 pamwezi.
Koma kwa miyezi ina iwiri, ogwiritsa ntchito onsewa azitha kugwiritsa ntchito Apple Music kwaulere, monga gawo la kampeni ya miyezi itatu pomwe kampani yaku California ikufuna kukopa anthu ambiri momwe angathere. Adzayamba kusonkhanitsa ndalama kuchokera kwa iwo kuti azisonkhana nyimbo pokhapokha zitatha.
Komabe, ngati ambiri mwa ogwiritsa ntchito 11 miliyoni atha kusinthidwa kukhala olembetsa nthawi yoyeserera ikatha, Apple ingakhale ndi chipambano chabwino, makamaka malinga ndi mpikisano. Spotify, yomwe yakhala ikugulitsidwa kwa zaka zambiri, ikunena kuti ogwiritsa ntchito 20 miliyoni amalipira. Apple ikadakhala ndi theka pambuyo pa miyezi ingapo.
Kumbali ina, mosiyana ndi kampani yaku Sweden, Apple imatha kupeza anthu ochulukirapo chifukwa cha ma iPhones, iTunes ndi mazana masauzande a makadi olipira olembetsedwa, kotero pali mawu oti chiwerengerocho chingakhale chokwera kwambiri. Ku Apple, amazindikira kuti akadali ndi zambiri zoti agwire. Kumbali imodzi, kuchokera pamalingaliro a kukwezedwa, kumbali ina, kuchokera kumalo a ntchito ya utumiki wokha.
Jimmy Iovine, yemwe anabwera ku Apple atapeza Beats, nayenso "adadabwa kwambiri" ndi kubwera kwa Apple Music, kumene iye ndi Dr. Dre adapanga ntchito yotsatsira Beats Music, maziko a Apple Music. Komabe, zopinga zambiri zikufunikabe kuthetsedwa.
"Muyenerabe kufotokozera anthu ambiri kunja kwa United States chomwe chiri komanso momwe chimagwirira ntchito," akufotokoza motero Iovine. "Kuonjezera apo, pali vuto lakuchita ndi anthu masauzande ambiri omwe sanalipirepo nyimbo, ndipo kwa omwe tiyenera kusonyeza kuti timapereka chinachake chomwe chingasinthe miyoyo yawo," Iovine adanena, vuto lomwe ochita nawo mpikisano amatsogoleredwa ndi Spotify. Izi zimagwiritsidwabe ntchito ndi ogwiritsa ntchito ambiri kwaulere ndi zotsatsa zophatikizidwa, koma Apple sipereka mawonekedwe ofanana.
Komabe, sizongokhudza makasitomala atsopano, komanso kusamalira omwe alipo omwe adalembetsa kale Apple Music. Sikuti aliyense adasinthiratu pomwe akusintha - nyimbo zidabwerezedwa, nyimbo zidasowa m'malaibulale omwe analipo, ndi zina zotero, kuti akonze zonse," adatsimikizira Eddy Cue.
Mmodzi mwa akuluakulu a Apple kwa USA Today kenako adawulula nambala inanso: mu Julayi, panali $ 1,7 biliyoni pakugula kwa App Store. China ndi yomwe idayang'anira ziwerengerozo, ndipo opanga anali atalipidwa kale madola 33 biliyoni pofika Julayi chaka chino. Kumapeto kwa 2014, anali 25 biliyoni.
Kodi akusangalatsidwa ndi chiyani? Kuchokera pamtengo waukulu wa ma iPods, iPads, iPhones, Macs kumene Apple Music imayikidwa kale, adatha kuchotsa 11 miliyoni okha, komanso, palibe kasitomala mmodzi yemwe adalipira senti. Kuphatikiza apo, anthu akutaya kale chidwi chifukwa chosowa mwatsatanetsatane komanso nsikidzi. Kodi chidzachitika ndi chiyani pamene malipiro ayamba? Kutha kodabwitsa kupanga zabwino zazikulu popanda kanthu.
Chiwerengero chimenecho ndi vuto lalikulu kwambiri. Nyimbo za Apple zawonekera mu sewero la nyimbo la onse ogwiritsa ntchito ma iPhones, iPads, iPod Touches ndi Mac ... Mwa anthu X miliyoni miliyoni, 11 miliyoni ayesa. Komanso, ine ndekha ndikudziwa anthu ochepa omwe ayesa Apple Music, koma palibe amene amawakonda ... Ndili ndi chidwi chofuna kuwona manambala pambuyo pa nthawi ya mayesero.
Kupanda kutero, zomwe ndikuganiza kuti zinali zolakwika ndikufunika kutulutsa nthawi yomweyo kuwonjezera. Anzathu angapo kuntchito sanaigwiritse ntchito pachifukwa chomwecho. Sakufuna kupeza komwe angaletse. Ndipo panthawi imodzimodziyo, safuna kulipira kanthu pakatha miyezi itatu chifukwa chakuti anaiwala kuziletsa. Zedi, ndi za ulesi. Koma ngati mamiliyoni a anthu angaganize choncho, ndiye kuti ndivuto kwa Apple.
Ndinayatsa, ndinayesa, sindinalipire kenaka ndinangozimitsa. ayi zikomo.
Ndinagwiritsa ntchito Apple Music kwa masiku angapo koma mwamsanga ndinabwerera ku Spotify. Mwanjira ina sindilola kudzivulaza.
Ndi kwaulere. Palibenso chowonjezera. Ine ndekha ndipitiliza kulipira Spotify