Ondrej Holzman Apple ili ndi tsiku lalikulu Lachiwiri. Ntchito yatsopano yotsatsira nyimbo, Apple Music, ikuyambitsidwa, yomwe ingasankhe tsogolo la kampani ya California mu dziko la nyimbo. Ndiko kuti, komwe kwapangitsa kusintha kwazaka khumi zapitazi kapena kupitilira apo, ndipo tsopano kwa nthawi yoyamba ikupezeka pamalo osiyana pang'ono - kugwira. Koma akugwirabe malipenga ambiri m’manja mwawo.
Izo kwenikweni pang'ono za unconventional udindo. Takhala titazolowera Apple kwa zaka khumi ndi zisanu zapitazi kuti ikabwera ndi china chatsopano chokha, nthawi zambiri chimakhala chatsopano kwa wina aliyense. Kaya inali iPod, iTunes, iPhone, iPad. Zogulitsa zonsezi zidayambitsa chipwirikiti pang'ono ndikutsimikiza komwe msika wonse ukulowera.
Komabe, Apple si yoyamba kubwera ndi Apple Music, mwachitsanzo, ntchito yoimba nyimbo. Osati ngakhale wachiwiri, wachitatu kapena wachinayi. Zimabwera momaliza, ndikuchedwa kwambiri. Mwachitsanzo, Spotify, mpikisano waukulu, wakhala akugwira ntchito kwa zaka zisanu ndi ziwiri. Chifukwa chake, zidzakhala zosangalatsa kwambiri kuwona momwe Apple ingakhudzire msika womwe sumapanga, monga momwe idachitira kale.
Woyambitsa makampani oimba
Apple nthawi zambiri imadzitcha "kampani yamakompyuta". Izi sizili choncho lero, phindu lalikulu limayenda ku Cupertino kuchokera ku iPhones, koma ndikofunika kukumbukira kuti Apple sikuti imangopanga hardware. Pambuyo pakufika kwa Zakachikwi zatsopano, zitha kutchedwa "kampani yanyimbo", ndipo pafupifupi zaka khumi ndi zisanu pambuyo pake, Tim Cook ndi co. kachiwiri.
Osati kuti nyimbo zasiya kusewera ku Apple, zimakhalabe zokhazikika mu DNA ya Apple, koma Apple mwiniwake amadziwa bwino momwe nthawi zimasinthira, ndi zomwe zinayamba mu 2001 ndipo pang'onopang'ono zinayamba kukhala bizinesi yopindulitsa kwambiri ikufunika kukonzanso. Ngakhale popanda iye, Apple sakanataya kufunika kwake mu dziko la nyimbo kwa zaka zambiri zikubwerazi, koma kungakhale kulakwitsa ngati sikunagwirizane ndi zomwe wina adayambitsa nthawi ino.
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Koma tiyeni tibwerere ku chaka chomwe tatchulacho cha 2001, pomwe Apple idayamba kusintha makampani opanga nyimbo, omwe panthawiyo anali kuyenda mosatsimikizika. Popanda masitepe ake, Rdio, mpikisano wina, sakanatha kulandila Apple modabwitsa m'munda wotsatsa nyimbo. Palibe kukhamukira komwe kukanakhalapo popanda Apple.
Kufika kwa iTunes yoyamba mu 2001 ndipo itangotulutsidwa kumene iPod sikunasonyeze kusintha, koma kunaloza njira. Chaka cha 2003 chinali chofunikira kwambiri pakukula kwakukulu. iTunes ya Windows, iPod yokhala ndi chithandizo cholumikizira USB komanso iTunes Music Store yofunika kwambiri imatulutsidwa. Panthawiyo, dziko la nyimbo za Apple linatseguka kwa aliyense. Sizinalinso zokha za Macs ndi FireWire, zomwe zinali mawonekedwe osadziwika kwa ogwiritsa ntchito Windows.
Chofunikanso kwambiri pakukulitsa konse kwa Apple chinali kuthekera kwake kutsimikizira makampani ojambulira ndi osindikiza nyimbo kuti zinali zosatheka kuyamba kugulitsa nyimbo pa intaneti. Ngakhale kuti oyang'anira poyamba adakana, adawopa kuti athetsa bizinesi yawo yonse, koma ataona momwe Napster amagwirira ntchito komanso piracy inali ponseponse, Apple adatha kusaina nawo mapangano kuti atsegule iTunes Music Store. Zangoyala maziko a nyimbo lero - kuzitsitsa.
Chitani bwino
Apple tsopano ikulowa m'munda wotsatsa nyimbo. Kotero, monga zina mwazinthu zake zina, samabwera ndi chinachake chatsopano, potero akuphwanya dongosolo lokhazikitsidwa, koma nthawi ino amasankha njira ina yomwe amamukonda: kuchita chinachake osati mofulumira, koma koposa zonse molondola. Ziyenera kunenedwa kuti Apple adatenga nthawi yawo nthawi ino. Ntchito monga Spotify, Rdio, Deezer kapena Google Play Music zakhala zikugwira ntchito kwa zaka zingapo.
Mwachitsanzo, Spotify waku Sweden, mtsogoleri wamsika, akuwonetsa ogwiritsa ntchito 80 miliyoni, ndichifukwa chake Apple adazindikira kuti kuti afikire ngakhale ogwiritsa ntchito omwe alipo, amayenera kubwera ndi china chake chabwino, koma chabwino. ngakhale bwino.
Ichi ndichifukwa chake chimphona cha California, ngakhale panali zongopeka zosatha zapawailesi, sichinafulumire kubwera kwa ntchito yake yatsopano. Ndicho chifukwa chake adapanga ndalama zazikulu kwambiri m'mbiri yake chaka chapitacho pamene adagula Beats kwa madola mabiliyoni atatu. Tsopano zidapezeka kuti chimodzi mwazolinga zazikulu chinali Beats Music, ntchito yotsatsira yomwe idapangidwa ndi Jimmy Iovine ndi Dr. Dre. Ndi awiriwa omwe ali m'modzi mwa amuna ofunikira kumbuyo kwa Apple Music, yomwe imamangidwa pamaziko a Beats, ngakhale momwe zingathere kuphatikizidwa mu chilengedwe cha Apple.
Ndipo apa tabwera ku lipenga lalikulu kwambiri lomwe Apple limagwira m'manja mwake ndipo pamapeto pake litha kukhala lofunikira kwambiri kuti ntchito yatsopanoyo ipambane. Kuzisunga zosavuta ndi Spotify monga mpikisano waukulu, Apple Music sapereka china chilichonse kapena china chilichonse. Mapulogalamu onsewa ali ndi zolemba zofanana (kupatula Taylor Swift) za nyimbo zopitilira 30 miliyoni, mautumiki onsewa amathandizira nsanja zonse zazikulu (Apple Music pa Android ifika kugwa), mautumiki onsewa amatha kutsitsa nyimbo kuti azimvetsera popanda intaneti, ndipo mautumiki onsewa amawononga ndalama. (osachepera ku United States) $10 yomweyo.
Apple sinataye makadi ake onse a lipenga podikirira
Koma pali zinthu ziwiri zazikulu zomwe Apple idzaphwanya Spotify kuyambira tsiku loyamba. Apple Music imabwera ngati gawo la chilengedwe chomwe chilipo kale komanso chogwira ntchito bwino. Aliyense amene amagula iPhone kapena iPad yatsopano adzakhala ndi chithunzi cha Apple Music chokonzekera pakompyuta yawo. Makumi mamiliyoni a ma iPhones okha amagulitsidwa kotala lililonse, makamaka kwa iwo omwe sanamvepo za kukhamukira, Apple Music idzayimira njira yosavuta yolowera mufundeli.
Nthawi yoyeserera ya miyezi itatu, pomwe Apple imalola makasitomala onse kuti aziyimba nyimbo kwaulere, ithandizanso. Izi zidzakopa ogwiritsa ntchito ambiri kuchokera kwa omwe akupikisana nawo, makamaka omwe ali olumikizidwa kale ndi chilengedwe cha apulo. Popanda kupanga ndalama zoyambira, amatha kuyesa Apple Music limodzi ndi Spotify, Rdia kapena Google Play Music. Idzasangalatsanso omvera omwe sanasiye malaibulale awo odzaza a iTunes kuti azitha kutsitsa. Molumikizana ndi iTunes Match, Apple Music tsopano iwapatsa mwayi wopitilira muyeso umodzi.
Chinthu chachiwiri, chomwe sichili chofunikira kwambiri kwa ogwiritsa ntchito, koma kuchokera kumalingaliro a Apple vs. Spotify ndiyosangalatsanso kwambiri ndikuti ngakhale kutsatsa kwa Spotify nyimbo ndi bizinesi yofunikira, kwa Apple ndikungotsika kwa zinthu ndi ntchito zomwe zimabweretsa phindu. Mwachidule: ngati Spotify sapeza chitsanzo chokhazikika chokhalitsa kuti apange ndalama zokwanira kuchokera ku nyimbo zowonongeka, zidzakhala zovuta. Ndipo kuti funsoli nthawi zambiri limayankhidwa. Apple sichiyenera kukhala ndi chidwi ndi ntchito yake, ngakhale kuti sichichita kuti ipange ndalama. Koposa zonse, kudzakhala gawo lina lachidule kwa iye, pamene adzapatsa wogwiritsa ntchito ina mkati mwa chilengedwe chake, chomwe sadzayenera kupita kwina.
Malinga ndi ambiri - ndipo Apple ndithudi akuyembekeza choncho - koma pamapeto pake Apple Music idzasiyanitsidwa ndikuchitapo kanthu pa chisankho cha anthu ponena za utumiki woti asankhe chinthu china: wailesi ya Beats 1. Ngati muyika mbali za Spotify ndi Apple Music pambali patebulo, mupeza kuti ndizosiyana pano - Apple ikufuna kudzikakamiza ndi wailesi yomwe ikugwirizana ndi zomwe ndi 2015.
Wailesi yamakono
Lingaliro lopanga wayilesi yamakono idachokera kwa Trent Reznor, mtsogoleri wa Nine Inch Nails, yemwe Apple adabweretsanso ngati gawo lopeza Beats. Reznor adakhala ndi udindo wa mkulu wa kulenga ku Beats Music komanso anali ndi mawu akuluakulu pa chitukuko cha Apple Music. Beats 1 idzayambitsidwa mawa koyambirira kwa nthawi yathu ndikuyembekezera kwakukulu pamene aliyense akuyang'ana kuti awone ngati wailesi ya Apple ya 21st century ingapambane.
Protagonist wamkulu wa Beats 1 ndi Zane Lowe. Apple adamukoka ku BBC, kumene New Zealander wazaka makumi anayi ndi chimodzi anali ndi pulogalamu yopambana kwambiri pa Radio 1. Kwa zaka khumi ndi ziwiri, Lowe anagwira ntchito ku Britain monga "tastemaker" wotsogolera, ndiko kuti, monga yemwe nthawi zambiri amaika. machitidwe a nyimbo ndikupeza nkhope zatsopano. Iye anali m'modzi mwa oyamba kukopa chidwi kwa ojambula otchuka monga Adele, Ed Sheeran kapena Arctic Monkeys. Apple tsopano ikuyembekeza kukhala ndi chikoka chimodzimodzi pamakampani oimba komanso mwayi wofikira mamiliyoni a omvera padziko lonse lapansi.
Beats 1 idzagwira ntchito ngati wayilesi yapamwamba, yomwe pulogalamu yake idzatsimikiziridwa ndi ma DJ atatu akuluakulu, kuphatikiza Lowe, Ebro Darden ndi Julie Adenuga. Komabe, sizidzakhala zokhazo. Ngakhale oimba otchuka monga Elton John, Pharrell Williams, Drake, Jaden Smith, Josh Home ochokera ku Queens of the Stone Age kapena British electronic duo Disclosure adzapeza malo awo pa Beats 1.
Choncho idzakhala chitsanzo chapadera kwambiri cha wayilesi, yomwe iyenera kufanana ndi masiku ano komanso zomwe zingatheke masiku ano. “Kwa miyezi itatu yapitayi takhala tikufunitsitsa kubwera ndi mawu atsopano omwe si wailesi. sitinathe,” adavomereza mu zoyankhulana za The New York Times Zane Lowe, yemwe ali ndi chikhulupiliro chachikulu mu polojekitiyi.
Malinga ndi Lowe, Beats 1 iyenera kuwonetsa dziko losintha kwambiri la pop ndikukhala njira yomwe nyimbo zatsopano zimafalitsira mwachangu kwambiri. Uwu ndi mwayi wina wa Beats 1 - udzapangidwa ndi anthu. Izi zikusiyana, mwachitsanzo, ku Pandora, wailesi yotchuka yapa intaneti ku United States, yomwe imapereka nyimbo zosankhidwa ndi ma aligorivimu apakompyuta. Chinali chinthu chaumunthu chomwe Apple adalimbikitsa kwambiri panthawi yowonetsera Apple Music, ndipo Zane Lowe ndi anzake ayenera kukhala umboni kuti ndizofunikira pa Beats 1.
Kuphatikiza pa Beats 1, Apple Music idzakhalanso ndi masiteshoni ena (wailesi ya iTunes yoyambirira) yogawidwa ndi mitundu ndi mtundu, monga Pandora, kotero omvera sayenera kumvera ziwonetsero ndi zoyankhulana ndi ma DJ ndi ojambula osiyanasiyana ngati amangokonda nyimbo. Komabe, pamapeto pake, kusankha kwa nyimbo ndi akatswiri enieni, ma DJs, ojambula zithunzi ndi zamoyo zina kungakhalenso imodzi mwazojambula za Apple Music.
Beats Music yayamikiridwa kale chifukwa cha kupambana kwake popereka nyimbo kwa ogwiritsa ntchito malinga ndi zomwe amakonda. Ndi zomwe ena, kuphatikizapo Spotify, angachite, koma ogwiritsa ntchito ku America (Beats Music sanali kupezeka kwina kulikonse) nthawi zambiri amavomereza kuti Beats Music inali kwinakwake pankhaniyi. Komanso, tingakhale otsimikiza kuti Apple yagwiranso ntchito pa "ma algorithms aumunthu" kuti apereke zotsatira zabwino kwambiri.
Sitidziwa za kupambana kwa Apple Music nthawi yomweyo. Lachiwiri kukhazikitsidwa kwa ntchito yotsatsira yomwe ikuyembekezeredwa kwambiri ndi chiyambi chabe chaulendo wopeza ogwiritsa ntchito ambiri momwe ndingathere, koma Apple ali ndi ma aces ambiri omwe atha kupitilira ogwiritsa ntchito 80 miliyoni a Spotify posachedwa. Kaya ndi chilengedwe chake chomwe chimagwira ntchito bwino, wailesi yapadera ya Beats 1, kapena mfundo yosavuta yoti ndi ntchito ya Apple, yomwe imagulitsidwa bwino masiku ano.
Ndiye, kodi ndikumvetsetsa bwino kuti kumvera nyimbo za Apple kutheka kudzera pa foni yam'manja osati pakompyuta? Ngati ndi choncho, mwina sizinali za ine panobe. Ndi mtundu wa siginecha yam'manja ku Czech Republic, sindikanamvetsera kwambiri. Kuonjezera apo, mudzayenera kutulutsa ndalama zambiri kwa wogwiritsa ntchito intaneti yopanda malire, ngati ogwira ntchito amapereka apa konse (ndikhoza kuchita ndi 200 mb yanga). Ndiyeneranso kusamala ndi wailesi "yapadera". Zikumveka ngati kukonzanso kwa BBC Radio 1, yomwe yakhalapo kwa nthawi yayitali ndipo aliyense akhoza kuyimba pa intaneti kwaulere. Ndikuganiza kuti nthawi sinakwane kwa ine. Ndikhozabe ndi iPod. :-)
Patsamba lovomerezeka (palibe malingaliro ochokera ku mabulogu) imati izi: Monga membala, mumapeza chidziwitso chonse cha Apple Music pa iPhone, iPad, iPod touch, Mac, ndi PC. Apple Music ikubwera ku Apple TV ndi Android kugwa uku.
Mawu akuti MAC/PC amatanthauzidwa kudzera pa iTunes (ilinso patsambalo ndikuti zosintha "zaposachedwa" ziyenera kupangidwa).
Apo ayi, FAQ ili pa ulalo https://www.apple.com/music/membership/, palinso mayankho ena…
1) Ngakhale kudzera pa kompyuta.
2) Mumatsitsa nyimbo kunyumba pa Wi-Fi ndikuzisunga ku foni yanu / piritsi / laputopu. Kotero simukusowa deta popita.
3) Kodi mutha kudumpha nyimbo pa Radio 1 ngati simuikonda? Kodi mungasunge nyimbo yomwe ikusewera pano ndikudina kamodzi?
Alex: Chabwino, sindikudziwa, koma patsamba lovomerezeka zanenedwa kuti zitha kuchitika kudzera pa iTunes (sindikudziwa za Windows)