Ondrej Holzman India pakali pano ndi imodzi mwazosangalatsa komanso nthawi yomweyo misika yofunika kwambiri yamakampani aukadaulo. Munda womwe ukukula mwachangu wayamba kugwiritsa ntchito matekinoloje aposachedwa kwambiri, ndipo iwo omwe amangoyamba kumene amakhala ndi mwayi wopeza ndalama zambiri m'tsogolomu. Ichi ndichifukwa chake Apple ili ndi vuto lalikulu ngati silingathe kudzikhazikitsa pamsika waku India.
Pamodzi ndi China, India ikukula mofulumira kwambiri, ndipo mtsogoleri wamkulu wa Apple watsindika kangapo kuti amaona kuti dziko la Asia ndilo gawo lalikulu la kampani yake chifukwa cha kuthekera kwake. Choncho, deta atsopano amachokera Strategy Analytics zosokoneza.
M'gawo lachiwiri, Apple adawona kutsika kwa 35 peresenti pa malonda a iPhone, omwe ndi dontho lalikulu. Ngakhale poganizira kuti msika waku India ukukula pafupifupi 2015 peresenti pakati pa 2016 ndi 30, ndi 19 peresenti pachaka mgawo lachiwiri.
[su_pullquote align="kumanja"]Msika waku India umayang'aniridwa kwathunthu ndi mafoni a Android a bajeti.[/su_pullquote]
Pomwe Apple idagulitsa ma iPhones 1,2 miliyoni ku India chaka chapitacho, inali yochepera 400 mgawo lachiwiri la chaka chino. Ziwerengero zotsika zimatanthauza kuti mafoni a m'manja a Apple amangokhala 2,4 peresenti ya msika wonse waku India, womwe umayang'aniridwa ndi mafoni otsika mtengo a Android. Ku China yokulirapo, poyerekeza, Apple imakhala ndi 6,7 peresenti ya msika (kutsika kuchokera ku 9,2%).
Kutsika kofananako pakokha sikungabweretse vuto ngati amalemba v Bloomberg Tim Culpan. Apple sangapitilize kugulitsa ma iPhones ochulukirachulukira padziko lonse lapansi, koma chifukwa chakukulirakulira kwa msika waku India, kutsikako ndi chifukwa chodetsa nkhawa. Ngati Apple sangakwanitse kupeza malo abwino ku India kuyambira pachiyambi, zidzakhala ndi vuto.
Makamaka ngati sizikudziwika ngati Apple ili ndi mwayi uliwonse wophwanya ulamuliro wa Android, makamaka pakanthawi kochepa. Zomwe zikuchitika ku India zikuwonekeratu: Mafoni a Android a $ 150 ndi pansi ndi omwe amadziwika kwambiri, ndipo mtengo wake ndi $ 70 okha. Apple imapereka iPhone kwa nthawi zosachepera kanayi, ndichifukwa chake imakhala ndi magawo atatu a msika, pomwe Android ili ndi 97 peresenti.
Gawo lomveka la Apple - ngati lingafune kukondedwa ndi makasitomala aku India - lingakhale kumasula iPhone yotsika mtengo. Komabe, izi sizingachitike, chifukwa Apple yakana kale sitepe yofananira nthawi zambiri.
Zogulitsa zotsika mtengo zomwe zimaperekedwa ndi ogwira ntchito sizikuyenda bwino ku India. Ndichizoloŵezi chogula pano nthawi zambiri popanda mgwirizano, komanso, osati ndi ogwira ntchito, koma m'masitolo osiyanasiyana ogulitsa, omwe alipo ambiri ku India. Boma la India limaletsanso kugulitsa ma iPhones okonzedwanso, omwenso ndi otsika mtengo.
Mkhalidwe wa kampani yaku California siwopanda chiyembekezo. Mu gawo lamtengo wapatali (mafoni okwera mtengo kuposa $ 300), akhoza kupikisana ndi Samsung, yomwe gawo lake linagwa kuchokera ku 66 mpaka 41 peresenti m'gawo loyamba la chaka chino, pamene Apple inakula kuchokera ku 11 mpaka 29 peresenti. Komabe, pakadali pano, mafoni otsika mtengo ndi ofunikira kwambiri, kotero zingakhale zosangalatsa kuwona ngati Apple ingathe kusintha zinthu ku India mwanjira iliyonse kuti ipindule.
Chotsimikizika ndichakuti Apple iyeseradi. “Sitiri pano kwa kotala imodzi kapena ziwiri, kapena chaka chamawa, kapena chaka chotsatira. Takhala pano kwa zaka chikwi, "atero a CEO Tim Cook paulendo waposachedwa ku India, komwe msika umakumbutsa waku China zaka khumi zapitazo. Ichi ndichifukwa chake kampani yake ikuyesera kupanganso mapu a India ndikukonza njira yoyenera. Ndicho chifukwa chake, mwachitsanzo, ku India adatsegula malo achitukuko.
