Tsekani malonda

Anafunikira zaka zisanu zapitazo Johny Ive, wamkulu wa zomangamanga ku Apple, kuwonjezera chinthu chatsopano ku MacBook: kuwala kochepa kobiriwira pafupi ndi kamera yakutsogolo. Izo zikanamuzindikiritsa iye. Komabe, chifukwa cha thupi la aluminiyamu la MacBook, kuwala kuyenera kudutsa muzitsulo - zomwe sizingatheke. Chifukwa chake adayitanitsa mainjiniya abwino kwambiri ku Cupertino kuti amuthandize. Onse pamodzi, anaganiza kuti angagwiritse ntchito ma laser apadera omwe amasema mabowo ang'onoang'ono muzitsulo, osawoneka ndi maso, koma kulola kuwala kudutsa. Anapeza kampani ya ku America yomwe imagwiritsa ntchito ma lasers, ndipo pambuyo posintha pang'ono, teknoloji yawo ikhoza kukwaniritsa cholinga chomwe chaperekedwa.

Ngakhale laser imodzi yotereyi imawononga pafupifupi madola 250, Apple idakopa oimira kampaniyi kuti achite mgwirizano ndi Apple. Kuyambira pamenepo, Apple yakhala kasitomala wawo wokhulupirika, akugula mazana a zida za laser zomwe zimapangitsa kuti zitheke kupanga madontho obiriwira onyezimira mu kiyibodi ndi laputopu.

Zikuoneka kuti ndi anthu ochepa okha amene amaimapo kuti aganizire za izi. Komabe, momwe kampaniyo idathetsera vutoli ndikufanizira momwe ntchito yonse yopangira zinthu za Apple ikuyendera. Monga mkulu wa bungwe lopanga zinthu, Tim Cook wathandiza kampaniyo kupanga zachilengedwe za ogulitsa zomwe zili pansi pa ulamuliro wa Cupertino. Chifukwa cha zokambirana ndi luso la bungwe, Apple imalandira kuchotsera kwakukulu kuchokera kwa ogulitsa ndi makampani oyendetsa galimoto. Bungwe lopanga bwino kwambiri ili ndilotsatira kwambiri chuma chomwe chikukula nthawi zonse cha kampaniyo, yomwe imatha kusunga pafupifupi 40% malire pazogulitsa. Nambala zotere sizingafanane ndi mafakitale a hardware.

[chitapo kanthu = "quote"] Wodzidalira Tim Cook ndi gulu lake akhoza kutiwonetsanso momwe tingapangire ndalama pawailesi yakanema.[/do]

Kuwongolera kwangwiro kwa njira yonse yopangira, kuphatikizapo malonda, kunalola Apple kulamulira makampani omwe amadziwika ndi malire ake otsika: mafoni a m'manja. Ngakhale kumeneko, ochita nawo mpikisano ndi akatswiri adachenjeza kampaniyo kuti isamagulitse mafoni am'manja. Koma Apple sanatenge upangiri wawo ndipo adangogwiritsa ntchito zomwe adakumana nazo zaka 30 - ndikulimbikitsa makampani. Ngati tikukhulupirira kuti Apple idzatulutsadi TV yake posachedwapa, kumene malire ali mu dongosolo la peresenti imodzi, wodzidalira Tim Cook ndi gulu lake akhoza kutiwonetsanso momwe tingapangire ndalama pa TV.

Apple inayamba ndi kutsindika uku pa bungwe la kupanga ndi ogulitsa katundu mwamsanga Steve Jobs atabwerera ku kampani ku 1997. Apple inali ndi miyezi itatu yokha kuchokera ku bankirapuse. Anali ndi nkhokwe zonse za zinthu zosagulitsidwa. Komabe, panthawiyo, opanga makompyuta ambiri ankaitanitsa katundu wawo panyanja. Komabe, kuti atenge iMac yatsopano, yabuluu, yowonekera pang'onopang'ono kumsika waku US munthawi ya Khrisimasi, Steve Jobs adagula mipando yonse yomwe ilipo pandege zonyamula katundu kwa $ 50 miliyoni. Izi pambuyo pake zinapangitsa kuti zikhale zosatheka kuti opanga ena apereke katundu wawo kwa makasitomala pa nthawi yake. Njira yofananayi inagwiritsidwa ntchito pamene malonda a nyimbo za iPod anayamba mu 2001. Cupertino adapeza kuti zinali zotsika mtengo kutumiza osewerawo mwachindunji kwa makasitomala ochokera ku China, kotero iwo anangodumpha kutumiza ku US.

Kugogomezera pakuchita bwino kwambiri kumatsimikiziridwa ndi mfundo yoti Johny Ive ndi gulu lake nthawi zambiri amakhala miyezi ingapo ali m'mahotela popita kwa ogulitsa kuti awone momwe akupangira. Pamene unibody aluminium MacBook idayamba kupanga, zidatenga miyezi kuti gulu la Apple likhutitsidwe ndikuyamba kupanga kwathunthu. "Ali ndi njira yomveka bwino, ndipo mbali iliyonse ya ndondomekoyi imayendetsedwa ndi ndondomekoyi," akutero Matthew Davis, katswiri wa zamalonda ku Gartner. Chaka chilichonse (kuyambira 2007) imatchula njira ya Apple ngati yabwino kwambiri padziko lapansi.

[chitapo kanthu = "quote"]Njirayi imapangitsa kuti zikhale zotheka kukhala ndi mwayi wokhala ndi mwayi womwe sunamvedwe pakati pa ogulitsa.[/do]

Ikafika nthawi yopanga zinthu, Apple ilibe vuto ndi ndalama. Ili ndi ndalama zoposa $ 100 biliyoni zomwe zikupezeka kuti zigwiritsidwe ntchito nthawi yomweyo, ndikuwonjezera kuti ikufuna kuwirikiza kawiri ndalama zomwe zatsala kale $ 7,1 biliyoni zomwe zikugulitsa pamsika chaka chino. Ngakhale zili choncho, imalipira ndalama zoposa $2,4 biliyoni kwa ogulitsa ngakhale kupanga kusanayambe. Njira iyi imapangitsa kukhala ndi mwayi wokhala ndi mwayi womwe sunamveke pakati pa ogulitsa. Mwachitsanzo, mu April 2010, pamene iPhone 4 inayamba kupanga, makampani monga HTC analibe zowonetsera zokwanira za mafoni awo chifukwa opanga akugulitsa zonse zopangidwa ku Apple. Kuchedwa kwa zigawozi nthawi zina kumatha mpaka miyezi ingapo, makamaka Apple ikatulutsa chatsopano.

Zongopeka zisanatulutsidwe zazinthu zatsopano nthawi zambiri zimalimbikitsidwa ndi chenjezo la Apple kuti asalole zidziwitso zilizonse kutulutsa malondawo asanakhazikitsidwe. Osachepera kamodzi, Apple idatumiza zogulitsa zake m'mabokosi a phwetekere kuti zichepetse kutayikira. Ogwira ntchito ku Apple amayang'ana chilichonse - kuyambira kusamutsidwa kuchokera ku ma vani kupita ku ndege kupita kukagawa kumasitolo - kuonetsetsa kuti palibe chidutswa chimodzi chomwe chimathera m'manja olakwika.

Phindu lalikulu la Apple, lomwe limazungulira 40% ya ndalama zonse, limapezeka. Makamaka chifukwa chakupereka ndi kupanga unyolo Mwachangu. Njirayi idapangidwa bwino ndi Tim Cook kwa zaka zambiri, akadali pansi pa mapiko a Steve Jobs. Titha kukhala otsimikiza kuti Cook, monga CEO, apitiliza kuwonetsetsa kuti Apple ikugwira ntchito. Chifukwa mankhwala oyenera pa nthawi yoyenera akhoza kusintha chirichonse. Cook nthawi zambiri amagwiritsa ntchito fanizo pankhaniyi: "Palibe amene akufunanso mkaka wowawasa."

Chitsime: Businessweek.com
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