Ondrej Holzman Apple yatsimikizira kuti ipangadi kupeza kwake kwakukulu m'mbiri. Kwa madola mabiliyoni atatu (korona mabiliyoni 60,5), Beats Electronics, yomwe imadziwika ndi mahedifoni ake odziwika bwino, ipeza ntchito yotsatsira nyimbo ndipo, pomaliza, kulumikizana kwakukulu mu nyimbo.
Apple idzapereka ndalama zokwana madola 2,6 biliyoni ndi $ 400 miliyoni m'gulu la Beats Music, ntchito yotumizira nyimbo yolembetsa, ndi Beats Electronics, yomwe imapanga osati mahedifoni okha komanso okamba ndi mapulogalamu ena omvera.
Amuna awiri ofunikira kwambiri a Beats nawonso alowa nawo Apple - katswiri wa rap Dr. Dre ndi wokambirana naye, woyang'anira nyimbo komanso wopanga Jimmy Iovine. Apple sidzatseka chizindikiro cha Beats, m'malo mwake, idzapitirizabe kugwiritsa ntchito ngakhale atapeza, yomwe ndi sitepe yosayerekezeka yomwe ilibe zofanana ndi mbiri ya kampani ya Apple.
Basi Dr. Malinga ndi ambiri, Dre ndi Jimmy Iovine amayenera kukhala chandamale chachikulu cha Apple, popeza onsewa ali ndi kulumikizana kwabwino kwambiri pamakampani onse oimba, zomwe zitha kupangitsa kuti malo a kampani yaku California akhale osavuta pazokambirana zosiyanasiyana, kaya zikhale za ntchito yake yotsatsira nyimbo, koma komanso Mwachitsanzo za kanema, Iovine akuyenda m'dera lino komanso. Tsopano asiya udindo wake ngati wapampando wa kampani yojambulira ya Interscope Records patatha zaka 25 komanso limodzi ndi Dr. Dre, yemwe dzina lake lenileni ndi Andre Young, adzalumikizana ndi Apple nthawi zonse.
Nayi ku gawo lotsatira. #applebeats pic.twitter.com/GaHy1G84xF
- Beats By Dre (@beatsbydre) Mwina 28, 2014
Iovine adawulula kuti awiriwa adzagwira ntchito m'magulu amagetsi ndi nyimbo, ndipo adzafuna kugwirizanitsa mafakitale aukadaulo ndi zosangalatsa. Iovine adati maudindo awo atsopano adzatchedwa "Jimmy ndi Dre," kotero palibe amene angakhale pa utsogoleri wapamwamba wa Apple, monga momwe amaganizira.
"Ndizomvetsa chisoni kuti pali Khoma la Berlin lomangidwa pakati pa Silicon Valley ndi LA," adatero CEO wa Apple Tim Cook pakupeza, ponena za kulumikizana kwa mayiko awiriwa, ukadaulo ndi bizinesi yowonetsa. “Awiriwa salemekezana, samamvetsetsana. Tikuganiza kuti tikupeza luso losowa kwambiri ndi njondazi. Timakonda mtundu wawo wolembetsa chifukwa tikuganiza kuti ndi oyamba kuwongolera, "akutero Tim Cook.
"Nyimbo ndi gawo lofunika kwambiri m'moyo wathu wonse, komanso ili ndi malo apadera m'mitima yathu ku Apple. Ichi ndichifukwa chake timayika ndalama zambiri mu nyimbo ndikubweretsa magulu odabwitsawa kuti tipitilize kupanga nyimbo ndi mautumiki apamwamba kwambiri, "anawonjezera Cook, yemwe sanatchulebe momwe kuyanjana kwamakampani awiriwa - Apple ndi Beats. - zidzachitika. Pakadali pano, zikuwoneka ngati zonse zomwe zikupikisana, Beats Music ndi iTunes Radio, zizigwirizana. Beats Music tsopano idzagwa pansi pa ulamuliro wa Eddy Cue, pamene Beats hardware idzayendetsedwa ndi Phil Schiller.
"Nthawi zonse ndimadziwa mumtima mwanga kuti Beats ndi a Apple," Jimmy Iovine, bwenzi lakale la malemu Steve Jobs, adayankha kugula kwakukulu m'mbiri ya Apple. "Pamene tidayambitsa kampaniyo, lingaliro lathu lidalimbikitsidwa ndi Apple komanso kuthekera kwake kosayerekezeka kulumikiza chikhalidwe ndi ukadaulo. Kudzipereka kwakukulu kwa Apple kwa okonda nyimbo, ojambula, olemba nyimbo ndi makampani onse anyimbo ndizodabwitsa. ”
Zikuyembekezeka kuti mgwirizano wonse uyenera kutsekedwa ndi zonse pakutha kwa chaka.
- kotero zala zidadutsa :)
Chochititsa chidwi. Kuphatikizika kwa kampani yomwe imapanga zinthu zapamwamba m'njira iliyonse (Apple) ndi kampani yomwe imagulitsa mawonekedwe owoneka bwino ang'onoang'ono kuzinthu zapakati (zomwe zimatchedwa zowawa zopukutidwa). "Lingaliro louziridwa ndi Apple" ndilovuta kwambiri kuti ndipeze ku Beats. M'malo mogwirizana ndi malingaliro, ndikukayikira Apple ya pragmatism yoyera, yomwe "ikuba" maziko a ntchito ya Beats Music, yomwe idzabweretse ntchito yoimba nyimbo pansi pa ndodo ya Apple (Apple ikudziwa bwino kuti malonda pa iTunes akupita patsogolo. maziko ndi mtsogolo akukhamukira). Ndipo mahedifoni osauka amenewo? Mwina amazitenga ngati msuzi pambali, zomwe sizidzaundana kumapeto kwa nthawi yowerengera ndalama.
monga wochita bizinesi, mudzachita chimodzimodzi. tsogolo kwenikweni ali akukhamukira nyimbo. ndipo ngati wina ali kale ndi mbiri yonse yogulitsa, bwanji osagwiritsa ntchito kuti mugule. komanso, pomwe pano pomwe amapeza anthu a 2 ofunikira mbali yawo. Mfundo yakuti m'malo mwa Apple earpods mudzapeza Beats mu bokosi ikhoza kukupangani ngati chimfine cha audiophile, koma achinyamata ambiri omwe amayang'ana chithunzicho ndi ma audio amabwera kachiwiri akhoza kukopeka ndi Apple. Komanso, ngati akufuna kulipira kulembetsa kwa 6E pamwezi kwa mtsinje kuchokera ku beats, iwo adzabwezera ndalama zawo posakhalitsa. momwe ndikudziwira, pali 600M (mwina zambiri, sindiri wotsimikiza kwathunthu) iThings yogwira ntchito, ndipo ndi China manambalawo adzakula, ndipo ngati 1/10 ingagwiritse ntchito mtsinjewo, ndi 360M euro / madola pamwezi. Amapeza ndalama zawo m'miyezi 8.
Komabe, ndikuvomerezana ndi lingaliro la Apple, sikusuntha koyipa. Ndangolemba zomwe ndikuganiza za kupeza konse. Ndizosadabwitsa kuti Apple idzasunga mtundu wa Beats, chifukwa safuna kukhala ndi zomverera zawo zambiri :) musaganize. Mulimonsemo, chidziwitso chozungulira Beats Music + ndithudinso maulumikizidwe omwe atchulidwa m'nkhaniyi ndi ofunika kwa Apple.
Nchiyani chikukupangitsani kunena kuti audio yochokera ku beats ndi yamtengo wapatali? Ngakhale ndili ndi makutu amodzi okha, ndimadziona kuti ndine audiophile ndipo kuberekako kuli bwinoko kuposa m'makutu a Apple, osatchulanso ma EarPods. Ndinayesa Pro ndi Studio kamodzi ndipo ndiyenera kunena kuti kunali kuphana kwamitundu yonse.
Chabwino, sindimadziona ngati munthu womvetsera, koma womvetsera wamba yemwe wamvetsera kale chinachake ndipo akhoza kufananiza. Komanso, sindinawonenso audiophile yokhala ndi 100% Beats yogulitsa malonda m'makutu mwawo, kotero ndikhoza kuika mabuleki pa audiophile :) Kodi chimandipangitsa kuti ndinene chiyani kuti Beats ndiyofunika splurge? Mwa kumvetsera. Koma ngati mukuganiza kuti kugunda kwafupipafupi komanso bulangeti pachilichonse ndi "kupha anthu amitundu yonse", ndiye kuti ndilibe chowonjezera ndipo mutha kukhala chandamale. Ma Beats ndi mahedifoni omwe mtengo wake suwonetsa ngakhale patali mtundu wa mawu, pafupifupi 3/4 yamtengo wake amalipidwa pa malo otsatsa a Dr. Dre. Ma studio ali ndi mawu am'mutu a 1 mpaka 2 zikwi. CZK, pamene phokoso khalidwe, limene inu kulipira 5 zikwi opanga monga Audio-Technica, AKG, Shure, etc. CZK ndi zina zambiri, Beats sangathe kukupatsani, chifukwa samanyamula zinthu zotere. Mahedifoni apamwamba ochokera ku Apple ndi EarPods amatsata zomwe zidachitika pama foni otsika mtengo, sindingayang'anenso zamtundu pamenepo.
mgwirizano. zomverera m'manja zilibe phindu. koma ngati mumvera RNB, hiphop, rap, etc. ndi DNB ina, ndiye kuti ndi abwino. ali ndi mabasi amphamvu kwambiri. Dre adawapangiranso makamaka makutu ake.
Chabwino, mwina "gawo labwino" ;-)