Michal Marek Apple ikupitirizabe kupeza makampani ang'onoang'ono a teknoloji mu 2016, ndipo nthawi ino imatengera kampani pansi pa mapiko ake Zosangalatsa, yomwe imagwiritsa ntchito luntha lochita kupanga pofuna kudziwa mmene anthu akumvera popenda maonekedwe a nkhope yawo. Zolinga zachuma za kupeza sizinaululidwe.
Mpaka pano, teknoloji ya kampani ya Emotient yakhala ikugwiritsidwa ntchito, mwachitsanzo, ndi mabungwe otsatsa malonda, omwe chifukwa cha izo akhoza kuwunika momwe omvera, kapena amalonda, amachitira, omwe mofananamo adasanthula momwe makasitomala amachitira ndi mashelufu enieni ndi katundu. Koma luso lamakono linapezanso ntchito yake m'magulu a zaumoyo, pomwe chifukwa cha izo, madokotala adayang'anitsitsa zochitika za ululu kwa odwala omwe sanathe kufotokoza pakamwa.
Sizikudziwikabe momwe luso la kampaniyi lidzagwiritsire ntchito ku Cupertino. Monga nthawi zonse, Apple idanenanso za kugulako ndi mawu wamba: "Nthawi zina timagula makampani ang'onoang'ono aukadaulo ndipo nthawi zambiri sitinenapo kanthu pa cholinga chogula kapena mapulani athu amtsogolo."
Mulimonsemo, zikuwonekeratu kuti gawo laluntha lochita kupanga komanso kuzindikira zithunzi zamakina ndi "lotentha" ku Silicon Valley. Ukadaulo wofananawo ukupangidwa mwachangu ndi makampani onse akulu omwe amayang'ana kwambiri IT, kuphatikiza Facebook, Microsoft ndi Google. Kuphatikiza apo, Apple yokha idapeza kale makampani omwe amagwira ntchito paukadaulo uwu. Nthawi yomaliza inali yokhudza zoyambira Kusintha kwa nkhope a perceptio.
Komabe, chidwi chokulirapo pa zomwe zimatchedwa "kuzindikira nkhope" sizitanthauza kuti kuzindikira nkhope yapakompyuta ndikopanda kutsutsana. Facebook sinakhazikitse pulogalamu yake ya Moments ku Europe chifukwa chazovuta zamalamulo, ndipo pulogalamu ya Google Photos yomwe imapikisana nayo imaperekanso kuzindikira kumaso ku United States.
