Tomas Chlebek Monga chaka chilichonse, nkhokwe ya BrandZ ya kampani yowunikira Millward Brown yatulutsa mndandanda wazinthu zamtengo wapatali kwambiri padziko lonse lapansi, kuyerekeza zomwe zilipo ndi za chaka chatha. Apple ili pamalo apamwamba kwambiri momwemo ndi malire akulu.
Apple inalipo nthawi yomaliza zaka ziwiri zapitazo. Inde, m'mbuyomu watsikira pamalo achiwiri za Google. Mtengo wake udayikidwa pansi pa madola 148 biliyoni. M'chaka chimodzi, mtengo uwu unakwera ndi 67% yododometsa, i.e. pafupifupi madola 247 biliyoni.
Google, yomwe idagonjetsa Cupertinos chaka chatha, idachitanso bwino, koma ndi 9% mpaka $ 173 biliyoni. Mmodzi mwa opikisana nawo akuluakulu a Apple, Samsung, adayikidwa pa nambala 29 chaka chapitacho, koma adatsika mpaka 45. Mitundu ina yokhudzana ndi Apple yomwe siinapange khumi apamwamba ikuphatikiza. Facebook (12th), Amazon (14th), HP (39th), Oracle (44th) ndi Twitter (92nd).
Omwe adapanga masanjidwewo adatchula zifukwa zomwe Apple idabwereranso pamwamba momveka bwino. Ma iPhones 6 ndi 6 Plus opambana kwambiri adachita gawo lalikulu, komanso ntchito zatsopano. Ngakhale Apple Pay ikupezekabe ku US kokha, itatha kukhazikitsidwa kumeneko sinakhudze momwe anthu amalipira, komanso kutchuka kwa mabanki omwe amathandizira ntchitoyi. HealthKit, kumbali ina, ingagwiritsidwe ntchito ndi eni ake onse a zipangizo ndi iOS 8, ndipo izi zikuchitika osati pakati pa othamanga, komanso pakati pa madokotala, omwe amagwiritsa ntchito mphamvu zake kuti asinthe kafukufuku wamankhwala.
Sitiyenera kuiwala za Apple Watch, yomwe idalandilidwa pang'ono kuchokera kwa owerengera, koma ogula adawonetsa chidwi chachikulu. Chikoka chawo pamawonekedwe amtundu wa Apple chikhoza kukhala chofunikira chifukwa Apple Watch ndi Apple Watch Edition makamaka amawonetsedwa ngati katundu wapamwamba, kuposa zinthu zina zakampani.
Millward Brown amaganizira malingaliro a ogwiritsa ntchito oposa mamiliyoni atatu ochokera kumayiko makumi asanu akamalemba kusanja kwa BrandZ. Mtengo wamtundu wa Apple umawonetsa kukhulupirika kwa ogwiritsa ntchito komanso kukhulupirira zomwe kampaniyo ili nayo.
Chochititsa chidwi ndi chakuti zaka khumi zapitazo (zaka ziwiri zisanayambe kukhazikitsidwa kwa iPhone yoyamba), pamene Millward Brown anayamba kupanga masanjidwe amtundu, Apple sanagwirizane ndi maudindo zana.
Zingafune kubwereza masamu oyambira, 246 miliyoni ndi 992 biliyoni. Izi zikanakhala zofooka ngati makampani ofunika kwambiri padziko lapansi ali ndi makhalidwe "okha" mu madola mazana ndi makumi mamiliyoni a madola :)