Philip Houska Kampani ya Advisory Brand Finance chaka ndi chaka amasindikiza kusanja kwa mitundu yapadziko lonse lapansi yomwe imayesedwa kuti ndi yamtengo wapatali komanso yamphamvu kutengera zinthu zinazake. Mu kope la chaka chino la masanjidwe, chimphona chaukadaulo cha Cupertino chidakondwerera kupambana, komanso imodzi mwamakampani akulu kwambiri atolankhani ndi zosangalatsa.
Mtundu wamtengo wapatali kwambiri malinga ndi kusanja Brand Finance Global 500 kwa chaka cha 2016 idakhala Apple yokhala ndi mtengo wa $ 145,9 biliyoni ndikuwongolera ndi 14 peresenti poyerekeza ndi chaka chatha. Ngakhale kusatsimikizika kokhudza kugulitsa kwina kwa iPhone, komwe kukuyembekezeka kutsika chaka ndi chaka kwa nthawi yoyamba m'mbiri, Apple yatulutsa mbiri yogulitsa ndi phindu m'malo aposachedwa.
Ngakhale mdani wamkulu wa Google adakula ndi 22,8 peresenti pachaka, sizinali zokwanira kwa Apple pamasanjidwe. Ndi mtengo wa pafupifupi madola 94 biliyoni, Google inamaliza kachiwiri. Samsung yaku South Korea (yofunika $83 biliyoni), Amazon yachinayi ($70 biliyoni) ndi Microsoft yachisanu ($67 biliyoni) idatsata pambuyo pake.
Pomwe ili paudindo Brand Finance Global 500 Apple ili patsogolo pa Google ngati mtundu wamtengo wapatali kwambiri, ndipo pamsika wogulitsa, Google, kapena Alphabet holding, yomwe Google ndi yake, ikugwira ntchito mwamphamvu. Posachedwapa, ngakhale pochita malonda atatha maola angapo chifukwa cha zotsatira zabwino zachuma kudzera pa Apple, idapeza inakhala kampani yamtengo wapatali kwambiri padziko lapansi.
Komabe, Brand Finance sikuti imangowonetsa mitundu yamtengo wapatali, komanso yomwe ili ndi mphamvu kwambiri. Chifukwa cha kupambana kwakukulu kwa gawo lomaliza la saga ya Star Wars, Disney yafika pamwamba pamndandandawu, womwe umaphatikizapo, mwachitsanzo, ESPN, Pstrong, Marvel ndipo, potsiriza, Lucasfilm, kampaniyo. kumbuyo kwa Star Wars.
Disney adakwanitsa kudumpha Lego. Zodzoladzola ndi mafashoni amtundu wa L'Oréal adamaliza lachitatu. Ndi Google yokha yomwe idalowa m'malo khumi otchuka kwambiri padziko lonse lapansi, m'malo khumi.
kotero tsopano sindikudziwa, m'nkhani yoyamba mumalemba kuti si chizindikiro chamtengo wapatali kwambiri ndipo nthawi yomweyo mumakana .. choncho pangani maganizo anu :-D
Ndi zinthu ziwiri zosiyana. Nthawi zina amalankhula za kampani yamtengo wapatali, nthawi zina amalankhula za mtundu wamtengo wapatali kwambiri. Chinthu choyamba chimayang'aniridwa molingana ndi msika wamasheya, chachiwiri (onani pamwambapa) molingana ndi kuwunika kwa Brand Finance.