Michal Marek Pali ndalama zambiri ku Silicon Valley, ndipo gawo lalikulu limapita ku sayansi ndi kafukufuku. Kampani ya makolo ya Google ya Alphabet ikuyika ndalama pakupanga magalimoto odziyimira pawokha, mapiritsi owonjezera moyo ndi maloboti okhala ndi nkhope za nyama, Facebook ikupita patsogolo kwambiri pankhani ya zenizeni zenizeni komanso luntha lochita kupanga, kupanga ma drones omwe amatha kukulitsa intaneti m'maiko omwe akutukuka kumene. , ndipo Microsoft yaika ndalama zambiri mu magalasi a holographic ndi mapulogalamu apamwamba omasulira. Ndalama za IBM pakupanga nzeru zamaluso za Watson sizingamvekenso.
Apple, kumbali ina, imasamala kwambiri ndi chuma chake, ndipo ndalama zake pa sayansi ndi kafukufuku zimakhala zochepa poyerekeza ndi ndalama zake. Kampani ya Tim Cook idayika ndalama zokwana 2015 peresenti ($ 3,5 biliyoni) ya ndalama zake zokwana $8,1 biliyoni kuti zitheke muchuma cha 233. Izi zimapangitsa Apple kukhala kampani yomwe, molingana, imayika ndalama zochepa pakukula kwamakampani onse akulu aku America. Poyerekeza, ndikwabwino kuzindikira kuti Facebook idayika 21 peresenti ya zotuluka ($ 2,6 biliyoni), wopanga chip Qualcomm peresenti yochulukirapo ($ 5,6 biliyoni), ndi zilembo Zogwira 15 peresenti ($ 9,2 biliyoni) pakufufuza.
M'dera lomwe Apple imagwira ntchito, makampani ambiri amakhulupirira kuti ngati sapereka gawo lalikulu la ndalama zawo kuti apititse patsogolo chitukuko, mwachibadwa adzagonjetsedwa ndi mpikisano. Koma ku Cupertino, iwo sanagwirepo filosofi iyi, ndipo kale mu 1998 Steve Jobs adanena kuti "zatsopano zilibe kanthu ndi ndalama zingati zomwe muli nazo pa sayansi ndi kafukufuku". Pazolemba zofananira, woyambitsa mnzake wa Apple adakonda kunena kuti pomwe Mac idayambitsidwa, IBM idawononga ndalama zambiri pakufufuza kuposa Apple.
Pansi pa Tim Cook, Apple imadalira kwambiri ogulitsa ake, omwe, pomenyera malamulo akuluakulu a Apple, amapikisana kuti apereke kampani ya Cook. Kukonzekeretsa iPhone yamtsogolo ndi chip yakeyake, chiwonetsero kapena kung'anima kwa kamera ndimasomphenya omwe ndi olimbikitsa kwambiri. Chaka chatha, Apple idagulitsa ma iPhones 230 miliyoni ndikulonjeza kugwiritsa ntchito ndalama zokwana $29,5 biliyoni pazinthu monga tchipisi, zowonetsera ndi magalasi a kamera m'miyezi khumi ndi iwiri ikubwerayi, kukwera $5 biliyoni kuchokera chaka chatha.
"Ogulitsa akumenyana wina ndi mzake kuti apambane mgwirizano kuchokera ku Apple, ndipo mbali ina ya nkhondoyi ikuwononga ndalama zambiri pa sayansi ndi kafukufuku," akutero Ram Mudambi wa pa yunivesite ya Temple ku Philadelphia, yemwe amaphunzira kupambana kwa makampani omwe ali ndi ndalama zochepa za R & D.
Komabe, Apple ikudziwa kuti sizingatheke kudalira ogulitsa okha, ndipo m'zaka zitatu zapitazi yawonjezera kwambiri ndalama zake zachitukuko. Mu 2015, ndalama zoterezi zidakwana madola 8,1 biliyoni omwe atchulidwa kale. Chaka chapitacho, inali madola 6 biliyoni okha, ndipo mu 2013 ngakhale madola 4,5 biliyoni okha. Chimodzi mwazofukufuku zazikulu kwambiri zapita pakupanga ma semiconductors, omwe amawonetsedwa mu chipangizo cha A9/A9X chophatikizidwa mu iPhone 6s ndi iPad Pro. Chip ichi ndichothamanga kwambiri chomwe msika wapano umapereka.
Kudziletsa kwa Apple pazachuma zazikulu kumawonekeranso ndi ndalama zotsatsa. Ngakhale m'derali, Apple ndi yosamalidwa modabwitsa. Pazaka zinayi zapitazi, Apple idawononga $ 3,5 biliyoni pakutsatsa, pomwe Google idawononga $ 8,8 biliyoni mu kotala yocheperako.
Tim Swift, pulofesa ku yunivesite ina ya Philadelphia ya St. Joseph, akunena kuti ndalama zomwe zimagwiritsidwa ntchito pofufuza zimawonongeka ngati mankhwalawo sachoka mu labu. "Zogulitsa za Apple zimatsagana ndi kutsatsa kothandiza komanso kotsogola komwe tidawonapo. Ichi ndi chifukwa chachiwiri chomwe Apple ilili kampani yopindulitsa kwambiri pakugwiritsa ntchito kafukufuku. ”
Chabwino, sindikudziwa, nkhaniyo, kuphatikizapo mutuwo, ikuwoneka ngati yopanda chiyembekezo (pokhudzana ndi ndalama mu kafukufuku), koma zikuwoneka kwa ine kuti Apple ili m'malo achiwiri ... sizoipa kwambiri. Ndikuganiza kuti manambala athunthu amalankhula kwambiri kuposa manambala achibale. Kupanda kutero, kufananitsa bwinoko, kungakhale koyenera kufananizanso zikhalidwe - pankhani ya Apple, maperesenti a phindu amaperekedwa, ndipo ena, maperesenti a zotuluka. Ndizopatsa chidwi kuti Apple yokha imayika ndalama zochulukirapo pafupifupi 20 pakufufuza kuposa dziko lonse la Czech Republic (malinga ndi bajeti ya Unduna wa Zamaphunziro ndi Chikhalidwe).
Maperesenti (= ndalama) amaperekedwa kumakampani onse. Phindu silinatchulidwe paliponse m'nkhaniyi.
Pepani, osati phindu, koma kulandiridwa ... Ngati mutatanthauzira kutembenuka ngati kulandiridwa (komwe nthawi zonse kumatengedwa ngati chinthu choipa, chifukwa pali zokolola "zambiri"), ndiye chabwino.
Kodi mungakonde kutchulanso zifukwa zakhalidweli limodzi ndi kukhathamiritsa kwa msonkho? Apple imalipira pafupifupi chilichonse kapena kalikonse mumisonkho chifukwa cha likulu lake ku Ireland, koma nthawi yomweyo palibe amene ali :) kotero phindu limakhalabe phindu lonse. (iyi ndiyosangalatsa kwa omwe ali ndi masheya)
Makampani ena atha kuonjezera mtengo kuti achepetse misonkho. Ndi mwayi wobera ndalama pang'ono, koma makampani ochepa amawulula makhadi okhudzana ndi mtengo wake, osasiya tsatanetsatane wadera lovuta ngati R&D.
Ntchito ananena ndendende. Mutha kuponya mabiliyoni 10 ndikupanga zachabechabe ndipo sizingakupindulitseni. Kumbali inayi, mumayika 1 biliyoni muzinthu zatanthauzo zomwe zingakulitse malonda anu ndikukupangani ndalama zambiri. Magalimoto odziyimira pawokha? Mwina mu zaka 30. Zowona zenizeni? Kupezeka kwakukulu ziro ziro kanthu. Magalasi a holographic? Chinthu kwa okonda ochepa. Koma Touch Force, mwachitsanzo, ndichinthu chomwe chingakupangitseni kugwiritsa ntchito korona 25 pafoni yatsopano. Ndipo kufufuza kwa Touch Force kumawononga ndalama zochepa kuposa zomwe kupanga ndalama zenizeni zenizeni. Kutsanulira ndalama pakufufuza zachabechabe zosagulitsidwa si luso. Kukhala wamasomphenya komanso kumvetsetsa zomwe zikuyenera kuyikapo ndalama ndi kumšt. Funso ndilakuti utsogoleri waposachedwa wa Apple upitiliza kukhala wamasomphenya mokwanira.
"Koma Touch Force, mwachitsanzo, ndichinthu chomwe chingakupangitseni kugwiritsa ntchito korona 25 pafoni yatsopano."
Dziko lasintha, ... :oD
Mukunena zowona, Touch Force ndiwopanga phindu lalikulu. Koma ine ndekha ndikuwona kumveka bwino pakutukuka koyang'ana zenizeni zenizeni kapena magalimoto odziyimira pawokha. Sikuti zinthu zonse zatanthauzo ziyenera kukhala zazikulu.
Mgwirizano. Touch Force sinandisangalatse, m'malo mwake ndikuyembekezera zatsopano zamakono. Steve wapita, Apple anabwerera kukagona.
Ziri basi momwe iwe umafunira kuchiwona chinthucho. Ngati mukufuna kumuwona pinki, monga tsopano, ndiye muwone iye mwanjira imeneyo. Winawake ali ndi kawonedwe koyenera kake. Ngati chiphunzitso cha pamwambachi chinali cholondola, ndiye kuti tonsefe timakwera ngolo yokokedwa ndi akavalo ndikuyitana wina ndi mzake kudzera m'zitini ziwiri zolumikizidwa ndi chingwe. Chifukwa cha chitukuko, tikupita patsogolo. Chilichonse ndi malonda. Mukapeza gulu lalikulu lokwanira la ogula, mudzagulitsa chilichonse. Ntchito ndi Horst Fuchs ina. Chitsanzo chodziwika bwino ndi gulu la retina. Chatsopano? Si Vunec. Gulu lomwe aliyense anali nalo, ndipo nthawi ina yabwinoko. Kwa Apple, linali dzina lamalonda panthawiyo popanda gulu. Koma adatha kugulitsa ngati chinthu chapamwamba pazamankhwala ake, monga momwe Horst adachitira ndiukadaulo wa NASA. Kodi Jobs anali wotani? Wabizinesi wanzeru yemwe adangopeza makasitomala osadziwa, monga Horst. Nanga n’cifukwa ciani anaikapo ndalama mu chitukuko? Akanakhala wopusa ndipo sanali. Iye sanali wamasomphenya waluso, monga momwe amatchulidwira, koma bizinesi.