Patrick Siwek Apple idayamba kukonza Chikondwerero cha Apple mu 2007, nthawi zonse ku London. Mu 2015, ndi kufika kwa Apple Music, chikondwererocho chinasintha dzina lake kukhala Apple Music Festival, koma mwatsoka omvera sadzatha kusangalala nawo chaka chino. Chikondwerero chaulere, chomwe m'zaka zaposachedwa chawonedwa ndi anthu mamiliyoni ambiri kudzera pa Apple Music ndi zikwi molunjika ku Roundhouse ku London, chikutha. Apple idalengeza izi ku magazini ya Music Business Worldwide, ponena kuti sinenapo zambiri.
Kwa zaka zambiri, mayina monga Elton John, Coldplay, Justin Timberlake, Ozzy Osbourne, Florence + The Machine, Pharrell Williams, Usher, Amy Winehouse, John Legend, Snow Patrol, David Guetta, Paul Simon, Calvin Harris, Ellie Goulding atenga. akutembenukira pa siteji , Jack Johnson, Katy Perry, Lady Gaga, Linkin Park, Arctic Monkeys, Paramore, Alicia Keys, Adele, Bruno Mars, Mafumu a Leon ndi Ed Sheeran ndi ena ambiri.
Chikondwererochi chidapangidwa panthawi yomwe kunalibe mautumiki ngati Apple Music kapena Spotify monga chithandizo chamalonda cha iTunes Store. Mwanjira imeneyi, Apple idadzilengeza yokha ndipo nthawi yomweyo idawonetsa anthu ntchito za ojambula, zomwe omvera amatha kugula kudzera mu Store iTunes. Posachedwa, kampaniyo yayamba kuyang'ana kwambiri pakuthandizira zochitika zapadera, monga ulendo wachilimwe wa Drake chaka chatha, kapena ziwonetsero ndi zochitika zina. Apple ikugwirizananso kwambiri ndi mafashoni chifukwa cha mtsogoleri wawo wamkulu Angela Ahrendts ndipo amayesa kuthandizira zochitika monga Fashion Week. Chifukwa chake ndizotheka kuti Apple ikufuna kugawa ndalama ku ziwonetsero, makonsati ndi zikondwerero ngati gawo la malonda ake m'malo mokonzekera zake.
Izo zikhoza kukhala chidwi inu
David Hanak Chikondwererocho chinapezekanso chaka ndi chaka ndi atsogoleri otsogozedwa ndi Apple, ndipo Jony Ive mwiniwake adachita nawo mawonekedwe. Pankhani ya Apple, ndithudi, vuto silidzakhala mu ndalama, koma chifukwa chakuti otsogolera a Apple alibe nthawi yokwanira ya chochitika ichi. Tiwona ngati Apple itchula kutha kwa Chikondwerero cha Apple kapena Chikondwerero cha Apple Music pakukhazikitsa ma iPhones atsopano sabata yamawa.
Ku Apple, adawerengera kuti zingakhale zokwanira ngati wina adziponyera mlengalenga pa konsati.