Filip Novotny Ntchito zotsatsira nyimbo monga Pandora, Spotify kapena Last.fm zakhala zikudziwika posachedwapa. Komabe, iwo ali opanda phindu pazachuma. Kodi Apple ipeza chinsinsi cholamulira makampani?
Apple imagwirizana kwambiri ndi makampani opanga nyimbo m'malingaliro a ambiri a ife. Osewera a iPod anathandiza kampani ya California pamlingo wina kuchokera ku zovuta kumapeto kwa zaka za m'ma nineties, sitolo ya iTunes yomwe inayambika mu 2003 ndiye inali yaikulu komanso yotchuka kwambiri yogawa nyimbo. Posachedwapa, komabe, malinga ndi kafukufuku wina (mwachitsanzo fy Nielsen Co.), malo ochezera monga Pandora, Spotify kapena Last.fm adapeza. Mautumikiwa amapereka kupangidwa kokha kwa masiteshoni a nyimbo kutengera nyimbo kapena kusankha kwa ojambula komanso kuthekera kosewera nthawi yomweyo mumsakatuli, chosewerera nyimbo kapena pa foni yam'manja. Womvera amathanso kukonza kalembedwe ka siteshoni yake povotera nyimbo iliyonse. Monga momwe zimakhalira ndi wailesi yakanthawi, mawayilesi amakonda kukhala aulere koma amathandizidwa ndi zotsatsa. Malinga ndi lipoti la nyuzipepala Wall Street Journal sakufuna kuti Apple isiyidwe ndipo ikukonzekera kubwera ndi mpikisano wake.
Komabe, zopinga zingapo zidzamulepheretsa. Yaikulu kwambiri ndi mbali yazachuma: ngakhale nyimbo zapaintaneti ndizodziwika kwambiri, zili ndi vuto limodzi lalikulu - sizipanga ndalama. Chifukwa cha ndalama zambiri zomwe makampani amayenera kulipira kwa osindikiza nyimbo, osewera atatu akuluakulu amataya mayunitsi a madola mamiliyoni ambiri chaka chilichonse. Vuto ndiloti, mwachitsanzo, Pandora amalipira ndalama zambiri malinga ndi msonkho woperekedwa ndi boma la US federal, ndipo alibe mapangano ndi makampani osindikiza okha. Kuchulukirachulukira kwa ogwiritsa ntchito, omwe ali ndi kuchuluka kwa ogwiritsa ntchito opitilira 90 miliyoni m'makampani akuluakulu atatu, sizikuthandizira kubwerera kwa anthu akuda.
Kumbali iyi, Apple ikhoza kukhala yopambana, chifukwa imakhala ndi nthawi yayitali ndi ofalitsa akuluakulu chifukwa cha sitolo yake ya iTunes. Malinga ndi zomwe zachokera mu June uno, maakaunti opitilira 400 miliyoni amalembetsedwa m'sitolo. Ngakhale Apple sikuwonetsa kuti ndi angati omwe akugwira ntchito, sikhala nambala yochepa. Komanso, kuyambira kukhazikitsidwa kwa iTunes mu 2003, Apple yasaina mapangano ndi makampani onse akuluakulu ogulitsa nyimbo, ngakhale kuti sakufuna kukhala ndi ndondomeko yamtengo wapatali. Monga wofalitsa wamkulu kwambiri wanyimbo, motero ali ndi mwayi wokambilana mwamphamvu ndipo atha kukwaniritsa mawu abwino kuposa omwe amakhazikitsidwa ndi mpikisano. Pomaliza, ali ndi zida mamiliyoni ambiri zomwe ali nazo, momwe angagwirizanitse ntchito yake yatsopano, motero amaonetsetsa kuti akuyamba mwachangu komanso kulipira ndalama zoyambira.
Sizovuta kulingalira momwe kuphatikiza koteroko kungawonekere. The iTunes Store masiku ano amapereka Genius Mbali kuti basi zikusonyeza nyimbo zimene zimayenda bwino wina ndi mzake zochokera deta ena owerenga. Izi zitha kukhala pachimake pa ntchito yatsopano yotsatsira, yomwe ingapereke nyimbo zomwe zimasewera kuti zigulidwe. Zitha kuganiziridwanso kuti pangakhale kulumikizana ndi iCloud, momwe masiteshoni omwe adangopangidwa kumene atha kupulumutsidwa, kapena mwina thandizo laukadaulo wa AirPlay. Zonsezi zitha kupezeka pa mamiliyoni a iPhones, iPods, iPads, Macs, ndipo mwinanso ma Apple TV.
Ngakhale kuti nkhaniyi pakali pano ikungokambirana ndi ofalitsa aliyense payekha, zikuyembekezeka kuti ntchitoyi ili ndi mwayi weniweni woyambitsa miyezi ingapo. Apple imatha kuchedwa kwakanthawi, koma sizingaganize kuti ipambana ndi mtundu womwewo womwe Pandora adapereka, mwachitsanzo. Kuti mukhale ndi mtendere wamumtima, tikulengezanso kuti zikuwoneka ngati zosatheka kuti Apple ipereke ntchito yatsopanoyi pamisonkhano ina ya atolankhani chaka chino.
Zikomo chifukwa cha nkhaniyi. Sindikudziwa ngati idangomasuliridwa kapena kulembedwa ndi wolemba, koma pomaliza ndi nkhani yabwino. Sindinawerenge izi kwa nthawi yayitali - ZIKOMO
Pansi pa nkhaniyi pali gwero la WSJ, ndiye kumasulira, koma zili bwino :)