Adam Kos Komabe, Epulo 1 akadali kutali, ndipo nkhani zomwe zadziwika ndizambiri kwambiri kotero kuti sizikuchokera kusekedwe la Apple TV + lomwe linagunda Ted Lasso. Masewera osachepera awiri zothandizira zomwe ndi malipoti oti Apple "yawonetsa chidwi" pogula timu yaku Britain ya Manchester United. Ndipo mu nkhani yaikulu, si maganizo opusa konse.
Kalabuyo ikugulitsidwa ndi eni ake omwe alipo, pomwe ena angapo akuti akufuna kugula. Pakadali pano, Manchester United ndi amodzi mwa makalabu odziwika kwambiri padziko lonse lapansi ndipo ali ndi mbiri zingapo. Koma chifukwa chiyani zingakhale zovuta kwa Apple?kuyika ndalama mu kalabu konse?
Ndalama, ndalama, ndalama
Pali ndalama zambiri zomwe zimakhudzidwa ndi masewera, mwina sichinsinsi. Masewera ndi luso lamakono likulumikizana kwambiri. Apple TV+ ikugwirizana kale ndi MLB, ndipo ikufuna kutsanulira $ 2,5 biliyoni pachaka mu NFL, bwanji osangogula kalabu ya mpira waku Europe kumbali? Mwini wa makalabu ndi mitundu yosiyanasiyana si wachilendo kwathunthu, ngakhale ndizowona kuti m'malo mwa umwini, makampani amaika ndalama mu mgwirizano, mwachitsanzo, kutsatsa, komwe ma jeresi a gulu lomwe adapatsidwa amasewera ma logo osiyanasiyana amakampani akulu kutengera ndalama zomwe amapereka. .
Izo zikhoza kukhala chidwi inu
Ngakhale makalabu ndipo mwina mipikisano yonse nthawi zambiri imakhala ya munthu wina, pomwe sizikudziwika, mwachitsanzo. Libedia Media, yomwe Formula 1 yonse imayimilira, komanso kalabu ya Atlanta Braves. Masewera a Kroenke & Zosangalatsa ndiye kukhala ndi Colorado Avalanche, Denver Nuggets kapena Arsenal FC. Fenway Sports Gulu ndiye ali ndi Boston Red Sox, Liverpool FC ndi Pittsburgh Penguins.
Zithunzi
Koma chofunika ndi chakuti malinga ndi Forbes Makampani akuluakulu 20 omwe amagwira ntchito pamasewera adakula pafupifupi 22% chaka chatha, kuchokera pa $ 102 biliyoni mu 2021 mpaka $ 124 biliyoni lero. Lingaliro lambiri ndiye kuti kampaniyo imagula ma franchise angapo amasewera, mosasamala kanthu komwe ali. Chifukwa chake Apple ikadafuna, Manchester United ikadakhala yoyamba pamzere.
Kuphatikiza apo, makampani awa samawoneka paliponse. Koma ganizirani ngati Apple idagula Fomula 1 yonse ndikuyiulutsa kudzera pa Apple TV + yake, kapena idapereka ufulu kumawayilesi ena, monga momwe Liberty Media imachitira. Kupatula apo, yakula ndi 5% pazaka 30 zapitazi, chifukwa idakwanitsa kupanga Formula 1 kukhala yotchuka kwambiri. Chifukwa chake sikuti kutchuka kokha, palinso ndalama zosayerekezeka ndipo Apple imatha kulipira chilichonse masiku ano, bwanji osakhala ndi kalabu ya mpira.
