Ondrej Holzman Monga Apple ndi kampani yayikulu ndipo kulikonse komwe imagwira ntchito, kutayikira kochepa kwambiri pazantchito zomwe zikubwera. Chifukwa chake, ndizodabwitsa kuti kutulutsa kwaposachedwa kwa atolankhani kukukhudza semina yomwe Apple idayang'ana kwambiri zomwe zimatchedwa "leky".
Kale m'masiku a Steve Jobs, Apple ankadziwika chifukwa cha chinsinsi, ndipo iwo anali squeamish kwambiri Cupertino za kutayikira kulikonse kwa mankhwala akubwera. Wolowa m'malo mwa Jobs, Tim Cook, adalengeza kale mu 2012 kuti ayang'ana kwambiri popewa kutulutsa kofananako, ndichifukwa chake Apple adapanga gulu lachitetezo lopangidwa ndi akatswiri omwe adagwirapo ntchito m'mabungwe achitetezo aku America ndi anzeru.
Panthawi yomwe Apple imapanga mamiliyoni a ma iPhones ndi zinthu zina mwezi uliwonse, sikophweka kusunga chirichonse mwachinsinsi. Mavuto anali makamaka mumayendedwe aku Asia, pomwe ma prototypes ndi magawo ena azinthu zomwe zikubwera zidatayika kuchokera kumalamba ndikuchitidwa. Koma monga momwe zakhalira tsopano, Apple idakwanitsa kutseka dzenje bwino kwambiri.
Magazini Autilaini anapeza kujambula kwachidulechi, chotchedwa "Stopping Leakers - Keeping Confidential at Apple," pomwe mkulu wa chitetezo padziko lonse David Rice, mkulu wa kafukufuku wapadziko lonse a Lee Freedman ndi Jenny Hubbert, omwe amagwira ntchito ku gulu la chitetezo ndi maphunziro a chitetezo, adafotokozera makampani pafupifupi 100. ogwira ntchito, ndikofunikira bwanji kwa Apple kuti chilichonse chomwe chikufunika sichituluka.
Nkhaniyo inatsegulidwa ndi vidiyo yomwe inaphatikizapo zidutswa za Tim Cook akuyambitsa zatsopano, pambuyo pake Jenny Hubbert adalankhula ndi omvera kuti: "Munamva Tim akunena kuti, 'Tili ndi chinthu chimodzi.' (m'mawu oyamba "chinthu chimodzi") Nanga ndi chiyani?'
"Zodabwitsa ndi chisangalalo. Kudabwitsidwa ndi chisangalalo tikamapereka kudziko lapansi chinthu chomwe sichinatsike. Ndizodabwitsa kwambiri, m'njira yabwino kwambiri. Ndi DNA yathu. Ndi mtundu wathu. Koma pamene pali kutayikira, kumakhudzanso kwambiri. Ndizovuta kwa tonsefe, "adafotokoza Hubbert, ndikufotokozera ndi anzake momwe Apple imachotseratu kutayikira kumeneku chifukwa cha gulu lapadera.
Chotsatira chake chinali mwina chodabwitsa. "Chaka chatha chinali chaka choyamba kuti zambiri zidatulutsidwa kuchokera ku masukulu a Apple kusiyana ndi zomwe zimaperekedwa. Zambiri zidatulutsidwa m'masukulu athu chaka chatha kuposa zomwe zidaphatikizidwa, "adawulula David Rice, yemwe amagwira ntchito ku NSA ndi US Navy.
Gulu lachitetezo la Apple lakhazikitsa (makamaka ku China) zinthu zotere kotero kuti ndizosatheka kuti wogwira ntchito atulutse chidutswa cha iPhone yatsopano, mwachitsanzo. Zinali zigawo za zophimba ndi chassis zomwe nthawi zambiri zimatulutsidwa ndikugulitsidwa pamsika wakuda, chifukwa zinali zosavuta kuzindikira kuchokera kwa iwo zomwe iPhone kapena MacBook yatsopano idzawoneka.
Rice anavomereza kuti ogwira ntchito m’fakitale angakhaledi anzeru. Panthawi ina, amayi ankanyamula maphukusi okwana 8,000 m'magulumagulu, ena amatsitsa zidutswa za mankhwala pansi pa chimbudzi, koma amazifufuza m'ngalande, kapena kuzigwira pakati pa zala zawo pochoka. Ichi ndichifukwa chake tsopano pali zoyendera zofanana ndi zomwe zimachitika, mwachitsanzo, US Transportation Security Administration m'mafakitole omwe amapangira Apple.
"Kuchuluka kwawo ndi anthu 1,8 miliyoni patsiku. Zathu, za mafakitale 40 okha ku China, ndi anthu 2,7 miliyoni patsiku,” akufotokoza motero Rice. Kuphatikiza apo, Apple ikakulitsa kupanga, imakweza anthu opitilira 3 miliyoni patsiku omwe amayenera kuyang'aniridwa nthawi iliyonse akalowa kapena kutuluka mnyumbamo. Komabe, zotsatira za njira zazikulu zotetezera ndizochititsa chidwi.
Mu 2014, zovundikira 387 za aluminiyamu zidabedwa, mu 2015 57 zokha, ndipo 50 yodzaza ndi tsiku limodzi lokha lisanalengezedwe zatsopano. Mu 2016, Apple idatulutsa milandu 65 miliyoni, pomwe anayi okha adabedwa. Kuti gawo limodzi lokha mwa 16 miliyoni latayika mu buku lotere ndilosakhulupiririka m'derali.
Ichi ndichifukwa chake Apple tsopano ikuthetsa vuto latsopano - zambiri zokhudzana ndi zomwe zikubwera zidayamba kuyenderera kwambiri kuchokera ku Cupertino. Kufufuza kwa gulu lachitetezo nthawi zambiri kumatenga zaka zingapo kuti apeze komwe kumachokera. Chaka chatha, mwachitsanzo, anthu omwe amagwira ntchito ku sitolo ya intaneti ya Apple kapena iTunes kwa zaka zingapo adagwidwa motere, koma nthawi yomweyo anapereka zinsinsi kwa atolankhani.
Mamembala a gulu la chitetezo, komabe, amakana kuti payenera kukhala mkhalidwe wa mantha ku Apple chifukwa cha ntchito zawo, ponena kuti palibe chinthu chofanana ndi Big Brother mu kampani. Ndizokhudza kupewa kutulutsa kofananako moyenera momwe mungathere. Malinga ndi Rice, gululi linapangidwanso chifukwa antchito ambiri amayesa kubisa zolakwika zokhudzana ndi kuphwanya chinsinsi m'njira zosiyanasiyana, zomwe pamapeto pake zimakhala zoipitsitsa.
"Maudindo athu adachitika chifukwa wina adatibisira kwa milungu itatu kuti adasiya chojambula mu bar kwinakwake," adatero Rice, ponena za zomwe zidachitika mu 2010, pomwe m'modzi mwa mainjiniya adasiya chithunzi cha iPhone 4. mu bar, yomwe kenako idawululidwa kwa atolankhani asanatulutsidwe . Kaya Apple imatha kuletsa kutayikira bwino monga ku China sizikuwonekerabe, koma - chodabwitsa chifukwa cha kutayikirako - tikudziwa kuti kampani yaku California ikugwira ntchito molimbika.
Phil Schiller adazifotokoza bwino mu WWDC yomaliza ya Johan Gruber Live Show: https://vimeo.com/220770851
Ndikuganiza kuti kutayikira ndi njira yabwino yotsatsira Apple kuti ikhalebe ndi chisangalalo chamsika pakati pa kukhazikitsidwa kwazinthu. Ndipo kwenikweni popanda mtengo. Kuwayimitsa kwathunthu kungapweteke Apple.
Mwinamwake mukudziwa zambiri za malonda a Apple kuposa Apple :-)