Philip Houska Zowona zenizeni molumikizana ndi imodzi mwamakampani otchuka kwambiri aukadaulo ndi mutu womwe umakambidwa mosalekeza. Palibe chomwe mungadabwe nacho, popeza mpikisano walowa kale m'madziwa ndipo pang'onopang'ono ukuyamba kukulitsa malo ake ndi izi, malinga ndi ukadaulo wambiri. Apple sichinayambe kukhudzidwa ndi zochitika zenizeni, koma malinga ndi zomwe zilipo panopa, kupeza makampani odziwika bwino pa VR ndi kulemba ntchito Doug Bowman, katswiri wa VR, sizomwe zimasonyeza kuti Apple ilidi ndi chinachake.
Tsiku ndi tsiku Financial Times kutengera magwero omwe akudziwa bwino zomwe zikuchitika, akulemba kuti Apple yasonkhanitsa gulu lachinsinsi lodzaza ndi akatswiri pazowona zenizeni komanso zowonjezereka kuti apange ma prototypes oyambirira a mahedifoni. Gululi, lomwe lili ndi magulu ake osati mazana a antchito okha omwe amasankhidwa mosamala, komanso mwanjira ina antchito ochokera ku Microsoft kapena Lytro yoyambira, amatha kupikisana ndi zinthu za VR ndi AR m'tsogolomu ndi zida monga Rift kuchokera. Oculus (ya Facebook kuyambira 2014) ndi HoloLens ya Microsoft (chithunzi pansipa).
Chochititsa chidwi ndichakuti kampani ya Cupertino idayesapo zenizeni zenizeni. Gulu laling'ono lotsogozedwa ndi Steve Jobs lidapanga ma prototypes osiyanasiyana, omwe adapereka chilolezo, koma adasiya lingaliro ili chifukwa chakusakhwima kwaukadaulo.
Patapita nthawi, gawo la VR linayamba kudziwonetsera pamlingo waukulu ndipo, mwachitsanzo, Rift kuchokera ku Oculus inalengedwa, yomwe idagulidwa ndi Facebook mu March 2014 kwa madola mabiliyoni awiri (pafupifupi 25 biliyoni akorona). Osewera ena akuluakulu aukadaulo ayambanso kupanga zinthu ndiukadaulo, ndipo zinali zodabwitsa kuti Apple, yomwe ikuwoneka kuti idakumana ndi zowona zenizeni, sinalowe mumasewera mwanjira iliyonse yofunika.
Komabe, pakadali pano, kampaniyo idachita zogula zosangalatsa mu mawonekedwe a gulu la Israeli Zambiri kuyang'ana paukadaulo wa 3D, makampani aku Germany Metaio, yomwe imagwira ntchito zenizeni komanso zowonjezereka, pulogalamu ya Faceshift ndi kuyambika kwaposachedwa kwa Flyby, komwe kumathandizira chowonadi chowonjezereka "kuwona" padziko lonse lapansi pogwiritsa ntchito zida zam'manja, zomwe Google idatengeranso mwayi ndikupanga ukadaulo wa 3D pansi pa dzina la code "Tango" ndi gulu la Flyby.
Kulowa kwa chimphona cha California mu gawo la VR/AR kutha kuthandizidwanso ndi Doug Bowman, yemwe mudagwirizana naye posachedwa. adalemba ganyu, pamodzi ndi antchito akale a Microsoft ndi Lytro.
Kwa nthawi yoyamba, woyang'anira wamkulu wa Apple, Tim Cook, adayankhapo pazochitika zonse zokhudzana ndi teknoloji yotentha iyi, yemwe adagawana kuti zenizeni zenizeni ndi gawo losangalatsa lomwe lili ndi zinthu zosangalatsa. Apo ayi, zinthu sizisintha. Apple ikupitilizabe kukana kupereka zambiri zokhudzana ndi zenizeni zenizeni, monganso chizolowezi chake ndi zinthu zonse zomwe zikubwera.
Komabe, zidziwitso zonse zomwe zachitika mpaka pano zikuwonetsa kuti kampani ya Cook ikukonzekeradi china chake, koma palibe amene angakhale wotsimikiza 100% kuti zinthu zoterezi zidzabwera pamsika. Gulu lomwe langopangidwa kumene la VR/AR likungotsimikizira. Apple mwamwambo amayembekezeka kuti zomwe akupereka zizikhala pamwamba pa msika, kotero pali mwayi waukulu kuti zenizeni za Apple sizingapikisane ndi mutu wa Rift, komanso HoloLens ndi zida zina.
Apple ili kumbuyo.