Philip Houska Mkulu wa Apple Stores, Angela Ahrendtsová, yemwe adasiya udindo wa director wamkulu wa mtundu wa Burberry wa Apple mu 2014, poyankhulana ndi Rick Tetzel kuchokera. Fast Company adawulula zambiri zokhudzana ndi chikhalidwe ku kampani yaku California. Pansi pa utsogoleri wa Ahrendts, Apple idakwanitsa kusunga antchito ambiri ogulitsa mu 2015 (81 peresenti), omwe ndi okwera kwambiri m'mbiri. Mwinanso ichi ndi chifukwa chakuti manejala odziwika amachitira omwe ali pansi pake.
"Sindimawawona ngati ogulitsa. Ndimawawona ngati oyang'anira kampaniyo, omwe amagwiritsa ntchito makasitomala athu ndi zinthu zomwe Jony Ive ndi gulu lake akhala akupanga kwazaka zambiri, "akutero Ahrendtsová, yemwe udindo wake ndi wachiwiri kwa wachiwiri kwa purezidenti wazogulitsa pa intaneti komanso pa intaneti. "Wina amayenera kugulitsa zinthuzo kwa makasitomala m'njira yabwino kwambiri."
M'miyezi isanu ndi umodzi yoyamba ku Apple, pomwe adayendera Masitolo 40 osiyanasiyana a Apple, wolandila Order of the Britain Empire wazaka 55 adamvetsetsa chifukwa chake kampani yaku California ndi imodzi mwazopambana kwambiri. Ogwira ntchito ake amamuona mosiyana.
Amanyadira kukhala gawo la kukula kwa imodzi mwamakampani otchuka kwambiri ndikulemekeza chikhalidwe chokhazikika chomwe chidakhazikitsidwa pansi pa Steve Jobs. Malinga ndi Ahrendts, chikhalidwecho ndi champhamvu kwambiri kotero kuti mawu oti "kunyada, chitetezo ndi makhalidwe" ali achindunji komanso odziwika bwino ndi antchito.
"Kampaniyo idapangidwanso kuti isinthe miyoyo ya anthu ndipo ipitiliza kutero bola zoyambira zake, zikhulupiriro zake ndi malingaliro ake zikutsatiridwa. Ndilo maziko a Apple, "adatero Ahrendts. "Chikhalidwe chonse cha kampaniyo chimachokera pazimenezi, ndipo udindo wathu ndikufikitsa pamalo abwino kuposa pamene tidayambitsa," Ahrendts adagwira mawu abwana ake omwe alipo, Apple CEO Tim Cook.
Kwa osadziwika, sizingakhale zomveka bwino, koma malinga ndi mutu wa Apple Stores, yemwe adakhala nthawi ndi gululo, chikhalidwecho ndi chozama kwambiri kuposa momwe aliyense angaganizire. Ndipo osati ku likulu la kampani, komanso pakati pa antchito padziko lonse lapansi. Lingaliro la makasitomala komanso kumverera kwa zochita zapadera ndi DNA ya Apple, yomwe, mwa zina, imamanga dzina lake pankhaniyi.
Poyankhulana ndi magazini yomweyi mu November chaka chatha, pamene adapatsa anthu kumvetsetsa mozama za momwe Apple Stores ikugwirira ntchito ndikuwulula zokhumba zamtsogolo, adanena kuti Apple ndi kampani "yophwanyika", mwachitsanzo, mtundu wa bungwe. kumene oyang'anira apamwamba nthawi zambiri amalankhulana mwachindunji ndi malo otsika kwambiri komanso ndi makasitomala. Pazifukwa izi, adawonjezeranso chidziwitso chomwe amagwiritsa ntchito kwambiri maimelo kuti alankhule ndi antchito ake, zomwe sizili zofala kwambiri m'malo mwake.
Inde, ndizo ndendende zomwe ndikunena.
Mukapita ku Apple Store, mumakumana ndi kufunitsitsa, kulawa ndi khalidwe laukatswiri, ndipo ziribe kanthu momwe mwavala, zomwe mumagula, kapena mumangopita kukayang'ana chinachake.
Kumbali ina, sitolo yaku Czech iStyle, iWant... amagwira ntchito zosiyanasiyana - ngati simukugwedeza phukusi mkati mwa mphindi ziwiri, mudzalandira uthenga monyada kuti ndife winawake ndipo mukungotivutitsa.
Sindikunena kuti izi zikugwira ntchito kwa antchito onse, koma ndizofala kwambiri. Izi sizidzachitika kwa inu mu sitolo yodziwika bwino.
Ndichifukwa chake ndimagula kuchokera ku Apple.
100% zolondola :)