Tsekani malonda

February 15 linali tsiku lomaliza la Angela Ahrends ku Apple. Akusiya kampaniyo ngati mkulu wa masitolo ogulitsa Apple, ndipo pamaso pa mafani ambiri, munthu amene anayesa kuiwongolera molakwika akusiya kampaniyo.

Angela Ahrends anabwera ku Apple mu 2014, kuchokera pamalo ake oyambirira ku nyumba ya mafashoni Burberry, komwe adakhala ndi udindo wa CEO. Kuyambira pachiyambi, adayikidwa paudindo wa director of retails ndipo amayang'anira kusintha kwapadziko lonse kwa njira ya Apple m'malo ogulitsa ake. Pansi pa utsogoleri wake, Masitolo a Apple padziko lonse lapansi adasintha kwambiri. Idasintha magwiridwe antchito amkati, idachotsa "Genius Bar" yapamwamba ndikuyika ntchito ina. Masitolo ovomerezeka a Apple ogulitsidwa (kapena owonetsedwa) kuchokera kwa opanga ena adatsika, zinthu za Apple zinali zabwinoko komanso zokwezedwa kwambiri, ndipo Nkhani ya Apple idakhala ngati malo opatulika a mafani amtunduwo.

Anali Ahrends amene adadza ndi lingaliro la Today at Apple, pamene masemina osiyanasiyana a maphunziro amachitika m'ma Apple Stores, kumene ogwiritsa ntchito angaphunzire zinthu zambiri zosangalatsa komanso zothandiza za hardware ndi mapulogalamu a Apple.

Ahrends adabwera ku Apple panthawi yomwe mtunduwo ukuyesera kudzikongoletsa ngati wopanga zida zapamwamba. Mu 2015, Apple Watch yagolide yodula kwambiri idafika, yopangidwa ndi golide wa 15 carat. Komabe, izi sizinakhalitse kwa Apple. Masitolo apadera a Apple a Apple Watch ndi zida zake zinayamba kutsekedwa pang'onopang'ono, ndipo panalibenso chidwi ndi wotchi yokwera mtengo kwambiri pomwe makasitomala ambiri adazindikira kuti idzasiya kugwira ntchito m'zaka zingapo.

Malinga ndi ambiri a Apple Insider ndi antchito, kubwera kwa Angela Ahrends kunasintha kwambiri chikhalidwe cha kampaniyo, makamaka pankhani ya malonda. Kukonzanso kwake kwa maonekedwe ndi nzeru za masitolo a Apple kunali kotsutsana ndi mafani ambiri ndi antchito. Masitolo a Apple omwe adangomangidwa kumene (ndi kukonzedwanso) anali a airy, otseguka komanso osangalatsa kwa ena, koma ambiri amadandaula kuti chithumwa ndi mlengalenga zomwe zinalipo kale zasowa. Kwa ambiri, masitolo a Apple akhala ngati malo ogulitsa mafashoni kuposa malo ogulitsa makompyuta ndi zamakono.

Kugwiritsa ntchito mopitirira muyeso kwa Ahrends pazamalonda sikunapambane mafani ambiri (masitolo otchedwa "mabwalo atawuni" etc.). Palinso malingaliro akunja okhudza momwe Ahrends adalipidwa ndi Apple. Pa nthawi yomwe ankagwira ntchitoyo, anali m'gulu la akuluakulu olipidwa kwambiri pakampanipo ndipo ankapezanso ndalama zambiri.

Angela Ahrendts Apple Store

Chitsime: Macrumors

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