Alza akuti kuthamangira kwakukulu. Zida zogwirira ntchito kunyumba, malo ogulitsa mankhwala, masewera, zoseweretsa, zosangalatsa ndi mabuku akugulitsidwa

M'mayiko angapo alengeza kuti pali vuto la ngozi  chikuwonekera  komanso pa kapangidwe ka ngolo yogulira. Makasitomala amakampani komanso anthu pawokha amagula mochulukira makamaka zida zakunyumba, Alza amaperekanso zida ndi zida zosinthira pamakina ovuta kwambiri. Koma palinso kufunikira kwakukulu pankhani zaukhondo, zosangalatsa ndi katundu wapakhomo. Malonda a mitundu ina ya katundu akukula ndi mazana ambiri peresenti.

Kutsekedwa kwa malo ena ogulitsa njerwa ndi matope komanso zoletsa moyo wa anthu ku Czech Republic ndi Slovakia zimakhudza kwambiri momwe makasitomala amagulira. Onse aku Czechs ndi Slovakia akusunthira kwambiri ku malo a intaneti ndikusankha ma e-shopu ngati njira yotetezeka yogulira - mu kuyerekeza kwa chaka ndi chaka, chiwongola dzanja m'maiko onsewa chinakwera kuposa 70%, ku Hungary kuposa. 100%, ku Austria ndi 300%. Magalimoto ku Alza akuyamba kuyandikira nyengo ya Khrisimasi isanayambe. Madipatimenti onse ndi machitidwe akudutsa pachiwopsezo chachikulu, chomwe kampaniyo ikuyang'anira mpaka pano chifukwa chasintha momwe zinthu ziliri mwachangu.

"Kusintha kwamachitidwe ogula kumawonekera, kuchuluka kwa ntchito ya e-shopu ndi ntchito zathu zitha kufananizidwa ndi nyengo yayikulu (November, Disembala). Timayesa kuchitapo kanthu pazochitikazo, timalimbitsa antchito athu mosalekeza ndikudzaza katundu wathu nthawi zonse. Zina mwazofunsidwa kwambiri ndi zida zogwirira ntchito kunyumba - malonda zolemba ndi oyang'anira anawonjezeka chaka ndi chaka ndi oposa 100%, osindikiza, kompyuta zigawo zikuluzikulu ndi Chalk kuposa 60%, katundu ofesi ndi 78%. Gawo lonse la bizinesi la Alza linalumpha 66%. Ndife okonzeka kupatsa makasitomala zinthu zosiyanasiyana zomwe zingawathandize kuti azitha kulimbana ndi zinthu zodabwitsa monga kukhala kwaokha, kugwira ntchito kunyumba kapena kusamalira ana omwe sangathe kupita kusukulu, "atero mkulu wa malonda a Alza.cz Petr. Bena. Kampaniyo imatsimikizira kuti ndi bwenzi lofunika kwambiri lamakampani ndi njira zothetsera zosowa zawo zodabwitsa chifukwa cha katundu wambiri. "Pokhudzana ndi kusokonekera kwa njira zopangira komanso kuchepa kwapang'onopang'ono pa Q2, tidachulukitsa zowerengera zathu ndi 60% mu Januware ndi February. Chifukwa chake, momwe zilili pano, timatha kuthana ndi kuchuluka kwadzidzidzi kwamakampani polimbana ndi zomangamanga komanso ntchito zosayembekezereka kunyumba," akuwonjezera Bena.

Zomwe tatchulazi zikuwonekera kwambiri pakugula. Drugstore katundu ndi zofunika kwa agalu ndi amphaka analemba amphamvu kwambiri sabata m'mbiri, pamene angapo mankhwala magulu monga zofunika ang'onoang'ono (matewera ana ndi chakudya cha ana), zochapira kapena mankhwala ophera tizilombo anakula ndi kuposa 200% chaka ndi chaka. .

Kampaniyo idalembanso kuwonjezeka kwakukulu m'derali kugwiritsa ntchito nthawi yaulere. Makasitomala akugula kwambiri zida zamasewera zamitundu yonse - kuchuluka kwa 200% (makamaka ma e-njinga, ma scooters, ma treadmill, njinga zolimbitsa thupi) kapena mapepala ndi mabuku apakompyuta (+95%). Masewera ndi masewera otonthoza, zida zomangira ndi masewera a board apitilira kuwirikiza katatu. Chosangalatsa ndichakuti, kugulitsa makina osokera kunakwera ndi + 301%, zoyeretsa mpweya, zophika m'nyumba ndi zoziziritsa kukhosi zonse zidawonetsa kuchulukira kuposa. 700%.

Ilinso mutu waukulu kwa makasitomala kunyumba maphunziro a ana. Zofalitsidwa zokonzekeretsa ophunzira mayeso olowera, mayeso a matriculation ndi mayeso pakali pano ali m'gulu la mabuku omwe akuchulukirachulukira kwambiri pakugulitsa. Alza akuyesera kulandira makolo pankhaniyi, chifukwa chake zachepetsa kwambiri mtengo pakadali pano mazana a maphunziro ndi otchuka e-mabuku (monga 40% kuchotsera pa e-bookbook kuchokera ku nyumba yosindikizira ya Edika), ku Slovakia apa ndi 30-50% yotsika mtengo i mabuku omvera ku Czech Republic ndi Slovakia.

Po kufupikitsa pulogalamu ya ngongole ya AlzaNEO (ku Czech Republic ndi Slovak Republic) Alza akutenga gawo linanso lodabwitsa pankhani yazachuma chake: kwanthawi yayitali yanthawi yadzidzidzi, ikukulitsa kuchuluka kwamitengo yogulira ndi kukhwima kochedwa, otchedwa Chachitatu. Apa, kampaniyo imakulitsa kuchuluka kwazinthu ndi 25%,  menyu tsopano ili ndi pafupifupi 15 zidutswa za katundu kuchokera 3 mpaka 50 zikwi CZK. Ndi Třetinka, kasitomala amalipira 1/3 yokha ya ndalamazo ndikulipira zotsalazo popanda chiwongola dzanja chilichonse kapena chindapusa china nthawi iliyonse mkati mwa miyezi itatu, zomwe zingathandize kwambiri kuthana ndi kuchepa kwakanthawi kochepa kwa ndalama za anthu ndi mabanja. Izi ndizovomerezeka ku Czech Republic kokha.