Apple's genius PR: Madivelopa akuyenda bwino pansi pa mapiko a App Store, kafukufuku watsopano wawonetsa

Apple m'malo mwake Chipinda chofalitsa nkhani yafalitsa nkhani yatsopano yomwe ikukamba za zovuta zachuma za App Store. M'menemo, pali zambiri zofunika, malinga ndi zomwe Madivelopa adapereka ndalama zokwana madola 2020 biliyoni mu 643, zomwe zikuyimira kuwonjezeka kwa 24%. Lipotilo likunena za kafukufuku wopangidwa ndi kampaniyo Analysis Gulu, chifukwa chake timaphunzira zambiri zosangalatsa. Zinawululidwanso kuti chiwerengero cha omwe amatchedwa otukuka ang'onoang'ono chakula ndi 2015% kuyambira 40, ndipo padziko lonse lapansi tsopano akuwerengera 90% ya onse opanga papulatifomu.

Onani zambiri za kafukufukuyu:

Zithunzi

kukula kwa wopanga Apple

Kukula kwa App Store

Kukula kwa Apple 2

Kupambana kwa Madivelopa pa App Store

Maphunziro a Apple App Store 1

Maphunziro a Apple App Store 3

Kukula kwa opanga ang'onoang'ono

Maphunziro a Apple App Store 2

Kodi opanga zazikulu (2020) anali kuti mu 2015

Gulu la omanga ang'onoang'ono otchulidwa limafotokozedwa mophweka. Awa ndi omwe ali ndi zotsitsa zosakwana miliyoni imodzi pa mapulogalamu awo onse, ndipo ndalama zawo zili pansi pa dola miliyoni imodzi (kachiwiri pa mapulogalamu awo onse). Malinga ndi kafukufukuyu, opanga awa ayenera kuchita bwino. Pazaka 5 zapitazi, opitilira gawo limodzi mwa anayi atha kusangalala ndi chiwonjezeko cha 25% pachaka chilichonse. Ngakhale 80% ya opanga ang'onoang'ono amagwira ntchito padziko lonse lapansi, mwachitsanzo, m'maiko angapo padziko lapansi.

N’chifukwa chiyani phunziro loterolo latuluka tsopano?

Ngakhale kampani ya apulo ikupereka phunziroli ngati lodziyimira pawokha, zotsatira zake zimasewera bwino m'manja mwake. Ngati mumawerenga magazini athu pafupipafupi, simunaphonye mlandu wapakhothi pakati pa Apple ndi masewera a Epic Games. Khothi tsopano lakhala milungu itatu ikukambirana momwe Apple imachitira opanga. Kuonjezera apo, pakhala kale mawu angapo kuchokera ku hema wa Epic kuti kampani ya Cupertino imalepheretsa zatsopano ndi otukula, m'mawu otchuka, "amaponya ndodo pansi pa mapazi awo" ndikukhazikitsa zopinga zambiri.

M'malo mwake, kafukufuku wofalitsidwayo akuwonetsa kuwala kosiyana kwambiri ndi Apple. Mwachidule kwambiri, malinga ndi kafukufukuyu, tinganene kuti opanga pansi pa mapiko a chimphona akungochita bwino. Woyang'anira wamkulu a Tim Cook mwiniwakeyo adapereka ulemu kwa omwe tawatchulawa m'mawu atolankhani. Malinga ndi iye, iwo ali kumbuyo kwazatsopano zazikulu pamsika wogwiritsa ntchito, ndipo makamaka tsopano, panthawi ya mliri wapadziko lonse lapansi, awonetsa zinthu zodabwitsa zomwe angathe kuchita. Komabe, ziyenera kudziwidwa kuti Apple "sanayitanitsa" kafukufukuyu dala chifukwa cha mikangano yomwe ikuchitika. Chaka chino, adatulutsanso kwa chaka chachiwiri motsatizana.

Kukambitsirana kwa nkhaniyo

[majkronyk]

Ndikukhulupirira kuti Epic idzakhala yabwino kwambiri. Ngati akanavomereza kuti akutaya ndalama zopusazo. Koma kusewera Robin Hood, kotero aloleni apite nawo.