Spotify yafikira ogwiritsa ntchito olipira 75 miliyoni, pafupifupi kuwirikiza kawiri kuchuluka kwa olembetsa a Apple Music

Nkhondo pakati pa mautumiki awiri akuluakulu akutsatsira nyimbo ikupitirira ndipo chiwerengero cha olembetsa chikukula. Patha milungu ingapo kuchokera pomwe tidakudziwitsani kuti Apple Music idakwanitsa kupitilira 40 miliyoni omwe amalipira ogwiritsa ntchito Spotify adalengezanso lero kuti yadutsa cholinga chatsopanocho, chomwe chili bwino kwambiri kuposa Apple Music.

Spotify yachita msonkhano wake woyamba ndi omwe adagawana nawo kuyambira pomwe adawonekera koyambirira kwa chaka chino. Panthawiyi ndi pamene eni ake ndi anthu onse adaphunzira nkhani zina zofunika kwambiri zokhudzana ndi tsogolo la kampaniyo. Pakuyimba, oimira kampani adatsimikizira kukwera kwa chiwerengero cha olembetsa komanso kugonjetsa kwaposachedwa kwa chizindikiro cha 75 miliyoni.

Kutulutsidwa kwaposachedwa kwa manambala olembetsa kunali mu February chaka chino, pomwe Spotify adanenanso za 71 miliyoni omwe amalipira makasitomala. Chifukwa chake kukula ndi pafupifupi 2 miliyoni ogwiritsa ntchito mwezi uliwonse, zomwe ndizofanana kwambiri ndi zomwe Apple imadzitamandira za Apple Music.

Ponena za ogwiritsa ntchito osalipira a Spotify, pali pafupifupi 170 miliyoni. Pafupifupi ogwiritsa ntchito 100 miliyoni akugwiritsa ntchito mtundu woyeserera wa akaunti ya Premium. Sabata yatha, Spotify adayambitsa zosintha zomwe zimakhudza kwambiri ogwiritsa ntchito osalipira. Maakaunti awo asintha kwambiri ndipo m'njira zambiri amawonjezera zinthu zomwe zinalipo kale kwa omwe amalipira ntchitoyo. Kampaniyo ikuyesera kukumana ndi ogwiritsa ntchitowa ndipo, mothandizidwa ndi zatsopanozi, amawatsimikizira kuti ayambe kulipira akaunti ya Premium, yomwe ilibe malire ndipo imapangitsanso ntchito zina zowonjezera.

Chitsime: 9to5mac