Adam Kos Apple yalengeza zopeza zake mu gawo loyamba lazachuma la 1, lomwe limaphatikizapo miyezi ya Okutobala, Novembala ndi Disembala chaka chatha. Iyi ndi nthawi yofunika kwambiri pa chaka, chifukwa Khirisimasi imagwera mmenemo, choncho komanso malonda aakulu kwambiri. Kodi zinthu 2022 zosangalatsa kwambiri zomwe chilengezochi chinabweretsa ndi chiyani?
$ 123,95 biliyoni
Openda anali ndi ziyembekezo zazikulu ndipo ananeneratu mbiri mbiri malonda ndi phindu kwa kampani. Koma Apple yokha idachenjeza za izi chifukwa imaganiza kuti ingakhudzidwe ndi kuchepa kwazinthu. Pamapeto pake, adagwira bwino kwambiri. Inanenanso zogulitsa za $ 123,95 biliyoni, zomwe zikuwonjezeka chaka ndi chaka ndi 11%. Kampaniyo idanenanso phindu la $ 34,6 biliyoni ndi phindu pagawo lililonse la $ 2,10. Akatswiri adaganiza, kuti kukula kudzakhala 7% ndipo malonda adzakhala 119,3 biliyoni madola.
Izo zikhoza kukhala chidwi inu
Vratislav Holub 1,8 biliyoni zida zogwira ntchito
Pomwe kampaniyo imalandira ndalama, CEO Tim Cook ndi CFO Luca Maestri adapereka zosintha pa kuchuluka kwa zida za Apple padziko lonse lapansi. Zida zomwe zikugwiritsidwa ntchito posachedwa kwambiri pakampaniyi akuti ndi 1,8 biliyoni, ndipo ngati Apple ikwanitsa kukula pang'ono mu 2022 kuposa momwe idakhalira zaka zingapo zapitazi, ikhoza kupitilira zida 2 biliyoni zogwira ntchito chaka chino. Malinga ndi US Census Bureau kuyambira pa 1/11/2021, anthu 7,9 biliyoni amakhala padziko lapansi. Choncho tinganene kuti pafupifupi munthu wachinayi aliyense amagwiritsa ntchito mankhwala a kampani.
Zithunzi
Kukwera kwa Macs, kugwa kwa iPads
Apple sananenepo zogulitsa zamtundu uliwonse kwa nthawi yayitali, koma ikunena za kuwonongeka kwa malonda ndi magulu awo. Chifukwa chake, mu gawo loyamba lazachuma la 1, zikuwonekeratu kuti ngakhale iPhone 2022 idachedwa, mitundu 12 yomwe idafika pa nthawi yake sinawapambane kwambiri pakugulitsa. Iwo adakula "kokha" ndi 13%. Koma makompyuta a Mac adachita bwino kwambiri, akuwombera gawo limodzi mwa magawo anayi a malonda awo, ogwiritsa ntchito akuyambanso kugwiritsa ntchito zambiri pa ntchito, zomwe zinakula ndi 9%. Komabe, ma iPads adagwa kwambiri.
Kugawa ndalama potengera gulu lazogulitsa:
- iPhone: $ 71,63 biliyoni (mpaka 9% pachaka)
- Mac: $ 10,85 biliyoni (mpaka 25% pachaka)
- iPad: $ 7,25 biliyoni (kutsika 14% pachaka)
- Zovala, nyumba ndi zowonjezera: $ 14,70 biliyoni (mpaka 13% pachaka)
- Ntchito: $ 19,5 biliyoni (mpaka 24% pachaka)
Kuchepetsa kwazinthu kumawononga Apple $ 6 biliyoni
Poyankhulana kwa Financial Times Luca Maestri adati kuchepetsedwa kwazinthu nthawi ya Khrisimasi isanachitike kumawononga Apple kuposa $ 6 biliyoni. Uku ndiko kuwerengera kwa zotayika, mwachitsanzo, kuchuluka kwa malonda omwe angakhale apamwamba, omwe sakanatheka chifukwa panalibe chogulitsa kwa makasitomala. Kampaniyo ikuyembekeza kuti zotayika zizipezekanso mu Q2 2022, ngakhale ziyenera kukhala zochepa. Ndizomveka, pambuyo pa zonse, chifukwa malonda okha ndi otsika.
Maestri adanenanso kuti Apple ikuyembekeza kuti ndalama zake zikukula pang'onopang'ono mu Q2 2022 poyerekeza ndi Q1 2022 chifukwa cha kuyerekezera kolimba kwa chaka ndi chaka. Izi ndichifukwa chakukhazikitsidwa kwapambuyo pake kwa mndandanda wa iPhone 12 mu 2020, womwe wasintha zina mwazofunikirazi kukhala gawo lachiwiri la 2021.
Izo zikhoza kukhala chidwi inu
Pali kuthekera kwakukulu mu metaverse
Pomwe Apple idalandira ndalama za Q1 2022 ndi akatswiri ndi oyika ndalama, CEO wa Apple Tim Cook adalankhulanso za lingaliro lakusintha. Poyankha funso lochokera kwa katswiri wa Morgan Stanley, Katy Huberty, adalongosola kuti kampaniyo ikuwona "zothekera kwambiri m'malo awa."
Zithunzi
"Ndife kampani yomwe imachita bizinesi pankhani yazatsopano. Timayang'ana nthawi zonse matekinoloje atsopano komanso omwe akubwera ndipo ili ndi gawo lachidwi kwa ife. Tili ndi mapulogalamu opitilira 14 a ARKit mu App Store, opereka zokumana nazo zodabwitsa za AR kwa mamiliyoni a anthu lero. Tikuwona zambiri zomwe zingatheke pamalo ano ndipo tikuyika ndalama zathu moyenera, " Cook anatero. Poyankha funso lina mphindi zingapo pambuyo pake, adalongosola kuti Apple ikasankha nthawi yolowera msika watsopano, imayang'ana pamzere wa hardware, mapulogalamu ndi ntchito. Ngakhale sanatchule chilichonse, adanenanso kuti pali madera omwe Apple "amakonda kwambiri."
Uku ndiko kuwerengera kwa zotayika, mwachitsanzo, kuchuluka kwa malonda omwe angakhale apamwamba, omwe sakanatheka chifukwa panalibe chogulitsa kwa makasitomala.
Mfundo yakuti malonda adzakhala apamwamba ndithudi si kutayika. Izi sizinalembedwe bwino ...